Keeping up-to-date with the continuous innovations in digital marketing can be challenging for many growing ecommerce brands. From GA4 updates to new social trends effecting search; the amount of skills and resources required to simply stay abreast of trends can often be too much for a small ecommerce team to handle.
That’s where we come in. As an ecommerce agency that offers the full-spectrum of services, our digital marketing team swoops in for our clients to support them in delivering campaigns to promote new site launches and products or to simply to optimise and improve the digital marketing ads they currently have.
We thought it was time we introduced to the team behind this great work and shared their expertise…
Head of Digital Marketing
If you’re looking for advice around your overall digital marketing strategy or you are under pressure to achieve ‘more bang for your buck’ through your paid ad budgets, Tim is somebody you should know.
Tim has worked for the likes of Wed2B, Audi, Bambino Mio, PlayStation and even the famous Aussie TV show Neighbors (yes, we were surprised too!). Tim has built up over 15 years’ experience in Digital Marketing, which means he holds the rare wisdom that comes with working on something from it’s early conception; paid social media ads!
Email Marketing Consultant
Is Klaviyo your current email provider? Are you struggling to optimise your email marketing campaigns or you’re looking for ideas on how to improve your click through rate? Then Victoria is the person you need to speak to.
Victoria has spent the last 16 years working in ecommerce, holding Marketing Director and Head of Brand positions for the likes of HEALS, Oliver Sweeny, Balance Me Skincare and Yellowpop. She is on hand to support you with your email marketing woes; from audience segmentations right through to email analysis and optimisations and everything in between.
If you’ve been considering how to improve your automated campaign flows, or perhaps re-thinking your design and copy; Victoria is the one to speak to.
Technical SEO Manager
Patrik has the technical know-how surrounding the indexation and consumption of your website’s HTML and data by search engines.
He can also review your blog content and page articles, in order to make suggestions around keywords, competitor and market analysis.
If you’re looking for a solid keyword and content strategy, or want to optimise your current content on-site, Patrik is on hand to support you!
Paid Media Manager
Through working in ecommerce, we have all experienced the frustrations surrounding paid advertising across social media channels such as YouTube, LinkedIn, Meta, Pinterest and Tik Tok.
There are so many variations (and thus, things that can go wrong!) throughout the campaign set-up and sometimes it’s difficult to understand if you’re hitting the sweet spot on your audience segmentations. If this is something that has been a challenge for your business, then stress no more. Our Paid Media Manager, Leandro, has 8 years’ worth of experience in strategizing, curating and optimizing paid media campaigns across all the main social media channels.
Tagging and Digital Analytics Consultant
GA4 setup has proved to be a difficult and timely process for many online retailers with the User Interface and back-end causing confusion for many. The time and stress involved in GA4 setup could be massively reduced by working with Ioana from our team.
Ioana has vast experience in GA4 setup, having worked with several of our own clients across a multitude of verticals to implement. What’s more, she can help you optimize your existing GA campaigns and put together better data management and review strategies for your business. We all know the financial strain we’ve been put under with reduced budgets but healthy ROI reporting in recent times, so Ioana is a good person to have on your team in this regard.
In addition to GA4 setups and optimization, Ioana can also support with Google Tags and Google Merchant Centre.
We’re all too familiar with the strain on ecommerce managers and marketers right now to deliver ROI on restrained budgets. Having an outsourced team onboard to support with this challenge can save you a lot of time and money in the long-run. So, if you’ve seen a challenge above that our Digital Marketing Team can support with, we would love to chat more about how we can help your team. Get in touch!