An experienced ecommerce team, in-house
We are Unified, a full-service ecommerce agency in London bringing strategy, creative, technology and growth together around your commercial goals.
Our specialists work with ecommerce brands across the complete customer journey. From strategy and platform selection to UX, development, acquisition, retention and ongoing optimisation. Instead of managing a collection of disconnected agencies, you have one team that understands how every part of your ecommerce business affects the next.
We work across leading ecommerce technologies including Shopify Plus, Adobe Commerce, Hyvä, Storyblok, Klaviyo and Akeneo, combining platform expertise with more than 20 years of ecommerce experience.
Shopify Premier partner
Top-tier Shopify expertise across strategy, development and growth.
Adobe Commerce partner
Experienced in complex Magento and Adobe Commerce.
Klaviyo Gold Master partner
Retention, customer data and lifecycle marketing within the wider strategy.
20+ years' experience
Decades spent building, improving and growing ecommerce businesses.
Our ecommerce agency services
Ecommerce strategy and consultancy
Make better decisions about where your ecommerce business goes next. Our consultants use commercial data, customer insight, competitor research and technical expertise to identify opportunities and create practical ecommerce roadmaps.
Ecommerce design and UX
Digital experiences that look and feel distinctive and perform excellently. Our UX and creative teams combine customer research, behavioural data and your brand identity to improve navigation, product discovery, purchasing journeys and conversion.
Ecommerce development
Build an ecommerce platform around your customers and the way your business operates. Our in-house team of design and developers build new stores, bespoke functionality, B2B solutions, headless experiences and can handle complex integrations.
Ecommerce migrations
We manage ecommerce replatforming across data, integrations, design, analytics and SEO. Development and marketing teams work together throughout migration planning, testing and launch to minimise disruption.
Ecommerce digital marketing
Bring qualified customers to your store and turn more of that demand into revenue. Our digital team covers ecommerce SEO, PPC, CRM, email marketing, analytics and CRO. Channels work together around shared commercial goals.
Ongoing ecommerce growth
Beyond campaigns and channels, we work with ecommerce businesses on the bigger picture - reviewing performance, identifying where the business is leaking value, and continuously improving across the full ecommerce operation.
Why choose Unified as your ecommerce agency?
01
Strategy, design, development and digital marketing all sit within Unified. That means fewer handovers, fewer competing priorities and a team capable of looking at the complete ecommerce operation rather than only the part they have been appointed to deliver.
02
Full-service doesn't mean generalist. Our team includes ecommerce consultants, UX designers, developers, technical specialists, SEO consultants, paid media experts, CRM experts, analysts and retention marketers, each bringing specialist expertise to the same commercial challenge.
03
We don't start every project with the same platform or technology stack. Our experience across Shopify Plus, Adobe Commerce, Hyvä, Storyblok, Klaviyo, Akeneo and the wider ecommerce ecosystem allows us to recommend technology around your requirements rather than forcing your requirements around a platform.
04
A roadmap only creates value when someone can execute it. Our consultants work alongside the people responsible for design, development, data and growth. Recommendations are therefore grounded in what can actually be delivered, and the same team can stay involved to make it happen.
05
Some of our client relationships have run for more than ten years, which is rare in this industry. We want to understand a business well enough to help with the decision after the next one, and the one after that.
06
We establish the outcomes that matter at the start, then use data, commercial insight and decades of experience to understand performance, prioritise improvements and decide where the next investment can have the greatest impact.
Ecommerce projects we're proud of
How we work with ecommerce brands
Discover
Business objectives, customer needs, performance data, technology, stakeholders and current challenges.
Plan
Strategy, customer journeys, technical architecture, channel priorities and a clear roadmap for delivery.
Create
UX, creative, platform development, integrations, content and marketing activity working together.
Launch
Quality assurance, migration, analytics validation, SEO checks and controlled launch planning.
Grow
Ongoing development, marketing, experimentation and strategic guidance informed by commercial performance.
Discover
Business objectives, customer needs, performance data, technology, stakeholders and current challenges.
Plan
Strategy, customer journeys, technical architecture, channel priorities and a clear roadmap for delivery.
Create
UX, creative, platform development, integrations, content and marketing activity working together.
Launch
Quality assurance, migration, analytics validation, SEO checks and controlled launch planning.
Grow
Ongoing development, marketing, experimentation and strategic guidance informed by commercial performance.
Our ecommerce ecosystem
Expertise across the platforms that power modern ecommerce
Strategy, design and development for ambitious B2C, B2B and international ecommerce brands using Shopify or Shopify Plus.
Complex ecommerce development, integrations and optimisation for established Magento and Adobe Commerce businesses.
Hyvä provides high-performance Adobe Commerce storefronts built around a faster, lighter frontend.
Headless content management for businesses that need more flexibility across content, channels and customer experiences.
Email, SMS, automation, segmentation and customer retention connected to the wider ecommerce strategy.
Product information management that makes complex product data easier to control, enrich and distribute.
FAQs
What does an ecommerce agency do?
An ecommerce agency helps businesses build, operate and grow their online sales channels.
Services can include ecommerce strategy, platform selection, UX and design, website development, systems integration, SEO, PPC, CRM, analytics and conversion optimisation.
A full-service ecommerce agency brings these disciplines together so that technology, customer experience and marketing work towards the same commercial objectives.
What is a full-service ecommerce agency?
A full-service ecommerce agency provides the strategy, creative, technical and marketing expertise needed across the ecommerce lifecycle.
Instead of appointing separate agencies for development, design, SEO, paid media and retention, a full-service partner can coordinate those activities within one team.
At Unified, our consultancy, design, development and digital marketing specialists all work in-house.
Why work with a specialist ecommerce agency?
Ecommerce businesses have challenges that generalist digital agencies do not always encounter.
Product catalogues, merchandising, checkout, customer accounts, payments, fulfilment, acquisition, retention and systems integrations all influence performance. A specialist ecommerce agency understands how those areas interact and can make decisions with the complete customer journey in mind.
Why choose Unified as your ecommerce agency?
Unified combines more than 20 years of ecommerce experience with specialist teams across consultancy, design, development and digital marketing.
We are a Shopify Premier partner and a Klaviyo Gold Master partner, and we work across Adobe Commerce, Hyvä, Storyblok and Akeneo, allowing us to bring technology, customer experience and growth into one strategy.
Is Unified an ecommerce agency in London?
Yes. Unified is based in Richmond, London.
We work with ecommerce brands across London, the wider UK and internationally, with projects and retained partnerships delivered through a combination of in-person and remote collaboration.
Which ecommerce platforms do you work with?
We work across Shopify Plus, Adobe Commerce, Hyvä, Storyblok, Klaviyo and Akeneo, and can advise on the right platform where one isn't already in place.
Can you help us choose an ecommerce platform?
Yes. Our ecommerce consultants assess your commercial requirements, customer experience, existing technology, integrations, internal capabilities and future growth plans before recommending an approach.
This includes requirements gathering, platform comparison and partner selection, so you have a clear rationale before committing to a platform.
Can you migrate our existing ecommerce website?
Yes. We manage ecommerce migrations between major platforms, including moves from Magento, WooCommerce and bespoke systems to Shopify Plus or Adobe Commerce. Our process considers data, integrations, customer experience, analytics and SEO together so the migration is planned as a business-critical project rather than simply a technical transfer.
How do you protect SEO during an ecommerce migration?
Our SEO specialists work alongside developers throughout the migration.
We review existing URLs and organic performance, create redirect mappings, preserve valuable content and metadata, validate technical SEO requirements and test the new website before launch. We then monitor organic performance after migration so issues can be identified quickly.
Can Unified support both B2B and B2C ecommerce?
Yes. We work with B2C, B2B and hybrid ecommerce businesses. This can include consumer storefronts as well as trade accounts, customer-specific pricing, complex catalogues, purchasing workflows and integrations with business-critical systems.
Do you work with international ecommerce brands?
Yes. Although our ecommerce agency is based in London, we work with brands operating across the UK and internationally. Our team can support international storefronts, regional content, multiple currencies and languages, and the technology required to support different markets.