Ecommerce design and UX

Information Architecture is the organisation and presentation of a website or mobile app in a way that makes it easy to understand, creating an easy-to-follow customer journey.

This is involves considering where, when, why and how users are interacting with your site and other digital channels. This knowledge is paired with your customer’s needs, goals, behaviours and expectations, creating a holistic, seamless experience that aligns best practice with your specific requirements and optimises the online visitor experience.

Understanding your customer’s identity, the value they seek in your products and content, and their usage patterns are essential in crafting effective information architecture. 

You wouldn’t build a car without blueprints, or make a cake without a recipe, and that’s where wireframing and prototyping comes into play in the website design agency process.

Prior to the design and build stage, our team will mock up wireframes and prototypes to help you establish how and where new designs could elevate your brand, as well as identifying key onsite activity where you’ll see uplifts in clicks and conversions.

Most ecommerce journeys start with a mobile device, and so does our design. Focusing on the smaller-screen before expanding out, our designs are created on a component-based system in Figma. This allows easy roll-out and ongoing iteration, ensuring your online presence is pixel-perfect on every screen.

Every client receives a UI and style kit, which are used to design every page on their ecommerce site. This offers complete flexibility and allows our in-house development experts to ensure that what you sign-off, is what is delivered.

Your ecommerce website design should be exciting and effective, enticing the user to learn more, while painstakingly guiding them down an effortless, beautiful journey to purchase.

Our ecommerce UX design begins with the consumer. We create user personas and journeys with your customers in mind. From there, we design content maps to see what lives where, and only then do we start to wireframe, prototype and test.

From exquisite design to the high-performing, scalable code underneath: The Unified process ensures that we build ecommerce websites that are both engaging and effective.

Working alongside your team, our designers will ensure your brand looks sharp, contemporary and in-tune with everything your customers already know and love. Our comprehensive approach begins with visual concept development, guiding the overall look and feel of your ecommerce site.

We take charge of photography and video direction, ensuring all imagery aligns perfectly with your brand aesthetics. To ensure consistency detailed guidelines are created and provided for product imagery and to curate product styling for maximum visual appeal.

Beyond the digital landscape, we create lifestyle imagery that showcases your products in real-world settings, making them more relatable to your customers. As part of our commitment to your ongoing success, we continually refine visual strategies based on emerging trends and customer feedback, keeping your brand fresh and relevant in the ever-evolving digital landscape. Learn more here.

Your story is unique, and so is your audience. It's our job to help give your brand a face with appealing design. Our expert team will assess your current brand positioning and competitors, creating a brand strategy and single proposition: whether a logo, branding guidelines or a tone of voice.

Our comprehensive approach includes the creation of detailed brand guidelines, documenting all visual identity elements to ensure consistency across your brand's presence, including logos, typography and colour palette.

For established brands, we offer visual identity refresh services to modernise and maintain relevance. We also offer cross-platform branding strategies, ensuring your brand maintains consistency and integrity whether it's seen on a website, social media, or in print.

Our team will audit and interview to identify what is and isn't working. From there, we can work with you to produce winning content across all your channels, from email campaigns to editorial photography.

Our in-depth content strategy includes crafting compelling product descriptions that convert browsers into buyers. We also excel in blog and article writing, producing SEO-optimised content that establishes your brand's authority in your industry and improves your search engine rankings. We’re also adept at persuasive email marketing content designed to boost engagement and drive conversions.

This holistic approach ensures that every piece of content, whether textual or visual, works cohesively to strengthen your brand's message and appeal to your target audience however you connect with them.