Design & UX

As a leading ecommerce UX design agency, we believe that website design and development go hand-in-hand with unlocking ecommerce potential. At Unified, our in-house design team excel at finding the sweet spot between innovative design and ROI through increased conversions. We offer a variety of design services that covers the full spectrum of web design, from user interface design to product photography. 

Information Architecture
Wireframing & Prototyping
Visual Design
UX Design
Art Direction
Visual Identity
Content Creation
Client retention rate
Average increase in revenue
years' experience
Typical increase in conversions
“The project was handled immaculately throughout the design, build and launch process resulting in a significant lift in performance across the site."
Cameron Appel - Head of eCommerce - iCandy
Other Unified services
Explore complimentary services.

Information Architecture (IA)

Information architecture (IA) is essential for creating intuitive and user-friendly digital experiences. We organise and present the elements of your website or app to enhance navigation and usability. By considering user intent and behaviour, we align your content structure with your customers' needs, creating a friction-free experience that drives engagement and conversions.

Wireframing and Prototyping

Our wireframing and prototyping services provide a clear visual representation of your new design. This helps you understand how the redesign will elevate your brand and improve user interaction. By previewing potential improvements, you gain confidence in the investment and can anticipate increased engagement and conversions.

Visual Design (UI)

Our UI designers focus on creating detailed, mobile-first designs. Using Figma, we develop component-based systems that allow for easy updates and iterations. Each client receives a customised UI kit and style guide, ensuring consistency and flexibility. Our in-house developers work closely with designers to deliver pixel-perfect results.

User Experience (UX) Design

We design user experiences that captivate and convert. Starting with user personas and journey mapping, we create content maps and structured wireframes that are rigorously prototyped and tested. Our holistic approach ensures the final design is engaging and effective, providing a scalable solution for your business.

Art Direction

Collaborating with your team, our designers ensure your brand remains sharp and contemporary. Effective art direction and editorial design are crucial for maintaining a strong visual identity that resonates with your audience.

Visual Identity

Your brand's story and audience are unique. We help craft a distinctive visual identity that stands out in the market. By analysing your current positioning and competitors, we develop a cohesive brand strategy that includes logo design, branding guidelines, and tone of voice.

Site Audits

Our content creation services start with an audit of your existing materials. Through in-depth analysis and interviews, we identify areas for improvement and work with you to produce compelling content across all channels, from email campaigns to editorial photography.

Want us to help grow your business?

Give us a call, jump on a chat or come by our office in London. Our door is always open.