Klaviyo agency

A Klaviyo agency helps businesses implement, manage and optimise the Klaviyo platform. Depending on your requirements, this can include account setup, platform migration, integrations, email and SMS campaign management, automated flow creation, segmentation, template design and ongoing performance optimisation.

It depends on how much of the work you want us to take on. Some clients use us for a few hours a month to review performance, keep flows healthy and sense-check the campaign plan. Others have us running the whole retention programme every week, covering strategy, campaigns, flows, design and reporting. A one-off implementation or account rebuild is scoped as a project with a fixed figure. Either way you get a monthly number before anything starts.

Our Klaviyo work is led by Victoria ap Gwynedd, a Klaviyo Champion and one of the platform's chosen ambassadors, supported by our in-house designers for templates and analysts for reporting. You get a named contact who knows your account and your customers rather than a rotating queue.

Yes, and we have done for clients. Customer Hub is Klaviyo's signed-in shopper experience, bringing order tracking, returns, subscriptions, product recommendations and support together in one place. It needs development work on the storefront as well as configuration inside Klaviyo, which is where being both a Klaviyo partner and a Shopify Premier partner matters. Our developers build the storefront side while the Klaviyo team sets up the data and service logic.

You do. Everything we build sits in your Klaviyo account under your login, including your sending domains and deliverability history. If you ever move on, you keep the flows, the segments and the sender reputation you have built, and we document the handover. It is worth asking any agency this before you sign, because not all of them work that way.

Regularly. Most brands we speak to already have Klaviyo but are not getting much from it. We normally begin with an account audit covering campaigns, flows, segmentation, customer data, deliverability and integrations, then prioritise the opportunities likely to have the greatest impact.

Yes. Deliverability is a technical problem before it is a creative one. We check SPF, DKIM, DMARC and BIMI records, sending domain configuration, sender reputation, list hygiene and engagement-based segmentation, then fix the causes rather than rewriting subject lines and hoping. Because we also build ecommerce platforms, we can change DNS and on-site capture as part of the same piece of work.

Yes. We manage migrations to Klaviyo from other email and retention platforms. This can include transferring customer data and lists, setting up integrations, recreating or improving existing automations and building the templates and account structures needed before launch.

We report on attributed revenue and repeat purchase rather than open rates alone, so it becomes visible early if something is not working. If a flow or a campaign approach is not performing we rebuild it rather than defend it. Ongoing retainers carry a three month notice period.

The right flows depend on your customers and business model, but common ecommerce automations include welcome, abandoned browse, abandoned cart, post-purchase and win-back journeys. We review customer behaviour and your wider retention strategy before deciding which flows to prioritise rather than implementing the same structure for every brand.

Yes. We can plan and manage email and SMS activity together, creating coordinated customer journeys instead of treating each channel separately. This allows messaging to be planned around the wider customer lifecycle and helps avoid unnecessary overlap between channels.

Yes. We work across major ecommerce platforms including Shopify, Shopify Plus and Adobe Commerce, and can connect Klaviyo with the wider systems that influence your customer data. As a Shopify Premier partner we also build the on-site changes a flow sometimes depends on, rather than handing you a specification for someone else to implement.

Klaviyo distinguishes between partners who refer clients and partners who manage accounts directly. Master applies to the second group, which is what we do. Tiers within that are earned on delivered results and team-wide certifications rather than bought, and ours is Gold Master. The part worth more than the tier is having a Klaviyo Champion on staff, which is a personal certification rather than an agency one.

Yes. We provide ongoing Klaviyo support covering campaigns, automated flows, segmentation, testing, reporting and optimisation. We can act as an extension of your internal team or manage your retention marketing activity on an ongoing basis.

We look beyond individual campaign open and click rates to understand the commercial impact of retention activity. Depending on your objectives this can include attributed revenue, conversion, flow performance, repeat purchasing, customer engagement and the contribution of email and SMS to wider ecommerce growth.