Diligent Commerce & LogicSpot are now Unified.
Digital transformation
The best digital transformation implementation ensures the entire business connects effectively, aligning business operations and customer experience with your overarching ecommerce strategy.
Unified are experts at providing the tools and expertise needed to improve your digital experience and ongoing transformation, reducing costs and increasing ROI.
Why does your business need digital transformation?
Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how it operates and delivers value to customers.
Adopting a digital-first model will provide your business with the means to stay agile, offering quicker reaction to market changes and the evolving needs of your customers.
It's not just about adopting new technologies; it's a cultural change that requires organisations to continually experiment, think differently and make decisions in new ways.
We are Unified: your digital transformation agency
We begin with a comprehensive assessment of your current digital setup, identifying areas for improvement and opportunities for innovation. Our team helps you select and integrate the latest technologies that align with your business goals, ecommerce marketing plans, providing a fully-featured online store optimisation process.
This includes ecommerce platforms, customer relationship management (CRM) systems, and other digital tools that enhance operational efficiency and customer experience.
Investing in digital transformation delivers a host of benefits that can position your business for long-term success in a rapidly changing digital landscape. Here are some of the key advantages:
Enhanced efficiency: Streamline operations by automating repetitive tasks, optimising workflows, and reducing manual errors. This allows your team to focus on high-value activities that drive growth.
Improved customer experience: Leverage data-driven insights to personalise customer interactions, anticipate their needs, and provide seamless omnichannel experiences that build loyalty.
Scalability: Future-proof your business with flexible systems and processes that can adapt to growth, evolving market demands, or changes in your business model.
Competitive edge: Stay ahead of the competition by adopting cutting-edge tools and technologies that enable faster decision-making, better marketing strategies, and innovative solutions.
Data-driven decisions: Harness the power of analytics to gain actionable insights into customer behavior, market trends, and operational performance, driving smarter, more informed strategies.
By prioritising digital transformation, your business can not only keep pace with the demands of today’s consumers but also set the stage for future innovation and success.
Our digital transformation solutions
Every digital transformation strategy we run is approached based on the following key factors, which provide us with the information to tailor our approach and recommendations to your unique requirements.
Audits
We offer several comprehensive audits, the results of which will identify opportunities and inform our recommendations. Depending on your needs, these can include:
The SEO audit evaluates how your site is viewed by, and appears on, search engines. Using tools such as Google Search Console and SEMrush – we identify and troubleshoot anything that may hinder your appearance on search engines.
Our user experience audit delves past surface-level analysis quantitive data such as bounce rates, clicks and conversions, alongside qualitative data gleaned from user-focused workshops or conversations. We review user journeys across your entire online presence, understanding motivations and pain points.
A technical performance audit is an essential final piece to complete our analysis of where we are. We’ll review every factor impacting site speed and performance including loading speed, Core Web Vitals and more.
Read more on our audits page
Technology & partner selection
From ecommerce platforms like Shopify and Magento to customer relationship management (CRM) systems, we guide you in selecting and integrating technologies that best match your business objectives and future goals.
Combining our ecommerce expertise and experience with your requirements (hopefully gleaned from our audits), we will consider factors like scalability and integration options to find the best choices for your business.
Learn more about partner selection.
Customer experience enhancement
Customer journey optimisation is at the heart of digital transformation. By understanding how your customers want to interact with you, the journey they take to the basket and beyond and their overall needs – you can improve the entire experience – meeting and exceeding their expectations, boosting loyalty and increasing sales.
The introduction of digital tools offers new insights into customer journeys. We’ll also research your competitors, to understand what their shoppers enjoy and identify gaps in the market to leverage. Find out more on our user and competitor research page.
Operational agility improvement
Once the digital transformation process has taken place, remaining agile is crucial to the ongoing success and adaptability of your business. We will support you in this by offering:
Iterative development
We break down large transformation projects into manageable phases, allowing for quick implementation and testing.
Continuous improvement
An agile approach ensures that changes and optimisations are continuously made based on data and feedback, enhancing customer experience and operational efficiency.
Collaboration and flexibility
By working closely with your teams, we ensure that our strategies are flexible and adaptable to new challenges or opportunities.
For further information, visit our discovery workshops page.
Data and analytics optimisation
Becoming digital-first means gaining the ability to gather a wealth of useful data to help you understand your customer’s behaviour and areas of business success and opportunity.
We help you leverage data for informed decision-making through:
Implementing data governance policies
Adopting advanced analytics and machine learning
Creating a data-driven culture
Ensuring data security and privacy
Efficient usage of this data offers greater data-driven insights, improving marketing campaigns and refining ecommerce strategies.
Measuring success
Understanding the effect the transformation is having on your business is key to the overall process. Using tools such as Google Analytics and Semrush, we will provide data and reporting on performance metrics such as conversion and retention rates, traffic and revenue growth and others to demonstrate the impact of the project.
We can also provide ongoing recommendations based on the data for perpetual, iterative improvement.
Why choose Unified for your digital transformation journey?
We’re not just digital transformation experts. We take a collaborative approach to helping you match your business goals with your digital strategy.
From the initial site audit - understanding where you are and where you want to go next - to a full digital transformation project – we have the knowledge, expertise and skills to make your journey a success.
Explore our services further in the consultancy and growth or ecommerce roadmap and strategy sections, or simply contact us today to learn more about how we can transform your ecommerce business.
Give us a call, jump on a chat or come by our office in London. Our door is always open.