User & competitor research

Understanding your customers and your positioning in the market is vital for ecommerce success. User research and competitive analysis serve as crucial reference points for online brands to define their strengths, weaknesses, and areas for improvement. By comparing online offerings with customer preferences and studying competitors' strengths and weaknesses on their sites, ecommerce businesses can identify market gaps, refine digital marketing strategies, and enhance brand positioning. Additionally, competitor research helps businesses stay ahead by learning from competitors' successes and shortcomings, adapting to market trends, and responding to customer preferences effectively. Integrating user research insights with competitive analysis enables businesses to create stronger brands, stand out in the market, and capitalize on emerging opportunities.

User research

  • User interviews

  • Surveys

  • Heatmaps

  • Usability testing

Our consultancy team will work closely with your business to understand the best methods of user research for your unique requirements. This may consist of qualitative user interviews and surveys, or more quantitive methods such as heatmaps. We'll produce an in-depth report on our recommendations based on our findings.

Customer research

  • Product & pricing analysis

  • SEO competitor analysis

  • Email marketing competitor analysis

  • Social media competitor analysis

Our customer research service offers invaluable insights into your ecommerce business's market position and competitive landscape. By conducting a comprehensive competitive analysis, you will gain clarity on areas of strength and improvement, allowing you to set benchmarks and refine your brand positioning strategically. Understanding market dynamics enables you to identify gaps, stand out from competitors, and capitalise on emerging trends. Additionally, analyzing competitor strengths and weaknesses empowers you to optimise strategies, saving time and gaining a competitive edge in the marketplace.

Want us to help grow your business?

Give us a call, jump on a chat or come by our office in London. Our door is always open.