Ecommerce marketing by ecommerce specialists
A full-service ecommerce marketing agency for brands that need joined-up strategy, sharper execution and measurable growth.
Our marketing team works across every stage of the customer journey, from visibility and acquisition through to conversion, retention and lifetime value. They sit alongside our developers, designers, solutions architects and platform specialists, so campaigns are not treated in isolation from the site they run on.
Whether you need a clearer SEO strategy, more efficient paid media, better customer segmentation, cleaner analytics or a plan to improve conversion rate, we build the activity around the numbers that matter to your business.
Klaviyo Gold partner
Retention, segmentation and customer journeys, built by a certified team.
Every channel in one team
SEO, PPC, email, social and CRO, all in-house and working together.
Ecommerce specialists
We work on ecommerce every day, so we know what moves revenue on a product page.
Analytics first
GA4, Tag Manager, attribution modelling and consent - set up so your data is clean, your channels reconcile, and your reporting reflects what's driving revenue.
Ecommerce digital marketing services
Six channels, one team.
Ecommerce SEO
Technical SEO, keyword strategy, content optimisation, structured data, international SEO and migration support. We also structure pages so they surface in AI Overviews, which is increasingly where the click is won or lost.
Ecommerce PPC
Google Ads, Shopping, Performance Max, feed optimisation and campaign management. We structure paid media around commercial intent, margin and stock availability, so you can scale without wasting budget.
Paid social
Strategy, campaign creation, audience testing and optimisation across Meta, Instagram, Pinterest and LinkedIn. Useful for reaching new customers and building demand ahead of a product launch.
Conversion rate optimisation
Around 70% of ecommerce carts are abandoned, and Baymard Institute estimates the average large store can lift conversion by over 35% through checkout design alone. We find where users drop off, why, and which changes will recover the most revenue from traffic you already have.
CRM, email and SMS
Lifecycle strategy, Klaviyo implementation, segmentation, automated flows and SMS. As a Klaviyo Gold partner we turn first-time buyers into repeat customers with timely, commercially focused communication.
Analytics and reporting
GA4 audits, Google Tag Manager setup, ecommerce tracking, dashboards and reporting. Clean data first, so you can trust the numbers you make decisions on.
Why brands choose Unified for ecommerce marketing
01
Gold status is earned on delivered results and platform knowledge. Our team is led by a Klaviyo Champion - one of a small number recognised across Europe - covering retention, segmentation and lifecycle work across the full customer journey."
02
Our marketing team sits alongside ecommerce developers, designers, platform specialists, analysts and solutions architects. When performance is being held back by site speed, product data or a broken checkout rather than by the campaign, we can actually fix it.
03
We've grown organic traffic, improved conversion rates and built email programmes that compound over time - across a wide range of ecommerce brands, sectors and budgets. The results are in our case studies below.
04
We set up tracking, establish clear attribution across channels, and use the data, insights and experience of our team to shape and continuously improve the strategy.
05
We report on revenue, profit, conversion rate, customer acquisition cost, lifetime value and retention. Every recommendation ties back to commercial impact, and we will tell you when a channel is not worth more of your budget.
06
Most of our client relationships span years. We work on retainer alongside teams who want a consistent partner across SEO, paid media and email - rather than a rotating roster of agencies.
Ecommerce marketing results
Langerman are a family-owned pioneer in natural colour diamonds, and their blog and encyclopaedia pages were dominating their search presence while the high-value collections that actually sell sat unseen. We fixed the technical foundations, realigned high-intent keywords to commercial pages, rebuilt internal linking, and structured content so it surfaces in AI Overviews as well as classic search.
Organic sales
+125%
Search visibility, including AI Overviews
+73%
Meaco lead the UK dehumidifier market, but SEO had not kept pace with the product range. Impressions were rising while click-through fell by nearly a third, and underneath sat blocked pages, canonical errors and thin category content. We fixed the foundations, remapped content to how people actually search, and now run the programme across the UK, German and French sites with 340 keywords tracked.
Organic impressions, year on year
+131%
Organic purchases, year on year
+15%
Ehrman Tapestry depend on repeat orders from a loyal customer base, but every customer was receiving the same standard email and the team had almost no reporting to work from. We audited the database, segmented it by purchase behaviour, moved them onto Klaviyo, then built the flows, templates and campaign plan around it, and trained their team to run it.
Email marketing revenue
+21%
Email click-through rate
+114%
How we work
From a single channel to a full team across multiple workstreams, we work in a way that fits your business.
Discovery
We review your current performance, tracking, channel mix, customer journey, ecommerce platform, competitors and commercial goals to understand where the biggest opportunities sit.
Strategy
We build a prioritised roadmap across acquisition, conversion and retention, aligned to your objectives, budget and internal resource. You get a named account lead and a monthly figure before anything starts.
Setup
We configure campaigns, tracking, reporting, content plans, landing page recommendations, CRM flows and testing frameworks, working with your team or ours where technical implementation is needed.
Optimise
We monitor performance, test new opportunities and refine activity across SEO, PPC, paid social, CRO, CRM and analytics. If something is not delivering we say so and adapt accordingly.
Grow
Clear reporting, practical insight and next-step recommendations, so your team understands performance and can make confident decisions about where to invest next.
Discovery
We review your current performance, tracking, channel mix, customer journey, ecommerce platform, competitors and commercial goals to understand where the biggest opportunities sit.
Strategy
We build a prioritised roadmap across acquisition, conversion and retention, aligned to your objectives, budget and internal resource. You get a named account lead and a monthly figure before anything starts.
Setup
We configure campaigns, tracking, reporting, content plans, landing page recommendations, CRM flows and testing frameworks, working with your team or ours where technical implementation is needed.
Optimise
We monitor performance, test new opportunities and refine activity across SEO, PPC, paid social, CRO, CRM and analytics. If something is not delivering we say so and adapt accordingly.
Grow
Clear reporting, practical insight and next-step recommendations, so your team understands performance and can make confident decisions about where to invest next.
Ecommerce marketing questions we get asked
What does an ecommerce digital marketing agency do?
An ecommerce digital marketing agency helps online retailers attract, convert and retain customers through channels such as SEO, PPC, paid social, CRM, email, SMS, CRO and analytics. The aim is to improve visibility, increase qualified traffic, raise conversion rates and grow revenue in a measurable way.
How much does ecommerce digital marketing cost with you?
It depends on how much of your marketing you want us to run. Some clients use us for as little as two or three hours a month, typically for analytics oversight or a single channel that needs a specialist eye. Others have a team working across multiple workstreams every week, covering SEO, paid media, CRM and CRO together. We scope the engagement around what you actually need and give you a monthly figure before anything starts.
Who will actually work on our marketing?
A named account lead who knows your business and stays with it, plus the channel specialists the work actually needs. If the plan calls for technical SEO and Klaviyo flows this quarter, you get those specialists rather than one generalist covering both. You meet the team during onboarding and the account lead is your day-to-day contact throughout.
How long does ecommerce digital marketing take to show results?
It depends on the channel and the starting point. PPC and paid social can generate data quickly once campaigns are live, while SEO and CRO usually build momentum over a longer period. We set realistic expectations during discovery and focus on the actions most likely to create measurable improvement.
What happens if the marketing is not working?
We talk about it. If a channel or a tactic is not delivering we would rather diagnose it and pivot the plan than defend it, and that conversation happens in the monthly reporting cycle rather than at renewal. If we genuinely cannot resolve it between us, there is a three month notice period.
Can you work alongside our in-house marketing team?
Regularly. We support in-house teams with strategy, audits, implementation, reporting and specialist channel expertise. We can lead the work, fill knowledge gaps or act as an extension of your existing team.
Which ecommerce platforms do you work with?
We work with Shopify, Shopify Plus, Adobe Commerce, Magento, BigCommerce, WooCommerce and headless ecommerce brands. Because our development and marketing teams work together, we can support both the strategic marketing work and the technical platform changes needed to improve performance.
Can you support international SEO and other markets?
Yes. We lead international strategy centrally and work with in-market specialists to implement localised content and SEO. For Meaco we run the programme across the UK, German and French sites, with a German specialist handling in-market implementation.
Do you optimise for AI search and AI Overviews?
Yes, and we build it into the SEO work as standard. That means structuring headings, FAQs and schema so pages return concise, entity-rich answers that AI Overviews can surface. For Langerman Diamonds this contributed to a 73% rise in search visibility including AI Overviews.
How do you measure success?
We agree success metrics at the start of the engagement. These may include organic visibility, non-brand traffic, paid media efficiency, revenue, conversion rate, average order value, customer acquisition cost, email revenue, repeat purchase rate and lifetime value. The goal is always to connect marketing activity back to commercial outcomes.