Headless CMS agency

A headless CMS separates the system used to manage content from the frontend used to present it to customers. Content is stored independently and delivered through APIs, allowing the same CMS to power websites, apps and other digital experiences while developers have greater freedom over the technology used for each frontend.

A traditional CMS usually combines content management, templates and frontend presentation within the same platform. A headless CMS separates these layers. Content teams manage structured content in the CMS while developers build the customer-facing experience independently and retrieve that content through APIs.

Headless is worth considering when your existing CMS is restricting design or development, marketers rely heavily on developers to publish content, you need to manage multiple sites or markets, or content needs to appear across several digital channels. It can also suit businesses with complex integration requirements or those moving towards a composable technology architecture.

No. For straightforward websites with limited integration, content or scalability requirements, a traditional CMS may provide everything the business needs with less complexity. We assess the commercial and technical case during discovery before recommending a headless approach.

Storyblok is our primary platform and we are a Storyblok partner. We chose it for its flexible content architecture, strong developer experience and visual editing, which keeps content teams independent of developers for everyday publishing. We have also delivered on other headless platforms, and we assess editor experience, scalability, localisation, integrations, governance and total cost of ownership before recommending one.

The main benefits can include greater frontend flexibility, reusable structured content, easier omnichannel delivery, stronger integration capabilities and greater freedom to change parts of the technology stack independently. The exact value depends on your organisation, content requirements and existing technology.

They should not need to for everyday publishing if the platform has been designed correctly. We create reusable components, editorial workflows and preview functionality that allow marketing and content teams to create, edit and publish within agreed parameters without raising a development request each time. For Rab, that means global teams now run their own campaigns and landing pages.

Yes, but SEO needs to be considered when the frontend is designed and built. A headless architecture gives developers control over areas such as HTML output, metadata, structured data, internal linking and performance. However, these capabilities must be implemented deliberately rather than relying on functionality supplied automatically by a traditional CMS.

Our SEO and development teams plan migration requirements together. This can include retaining valuable URLs, creating redirect mappings, migrating metadata, maintaining internal links, reproducing structured data, controlling indexation and validating the new frontend before launch. We then monitor performance once the new platform is live.

Yes. We can design content structures, localisation workflows, permissions and frontend logic around multiple regions and languages. The appropriate setup depends on whether markets share content, require local variations or operate independently.

Separating the CMS from the public-facing frontend can reduce some traditional attack surfaces, but security depends on the complete architecture. We consider authentication, API access, permissions, hosting, integrations and data flows when designing a solution and work with the security capabilities provided by the selected technologies.

Not necessarily. A headless CMS can often integrate with existing ecommerce, CRM, PIM and marketing platforms. One of the advantages of a composable approach is being able to replace or introduce technologies independently rather than changing everything at once.

We provide ongoing technical support and development after launch. This can include monitoring, platform updates, new components, integrations, performance improvements, changes to content models and support for your internal development and marketing teams.