As digital marketing strategies have evolved, a question that keeps coming up is: “is email marketing still important?”
Short answer? Yes!
Email marketing is one of the most effective forms of digital marketing, and it remains just as important in 2023 as it has been in the past.
"79% of marketers list email marketing in their top 3 most effective marketing channels."
Here are just a few reasons why email marketing should still be a part of your marketing strategy this year and beyond:
High open and click-through rates
Email marketing has some of the highest open and click-through rates of any marketing channel. According to a 2022 Mailchimp benchmarking report, the average open rate for emails is around 20%, and the average click-through rate is around 3%. These numbers are much higher than social media or display advertising, making email marketing a highly effective way to reach your target audience.
With email marketing, you can segment your list based on factors such as demographics, behavior, and interests. This allows you to create highly targeted campaigns that will reach the right people with the right message at the right time.
Email marketing is one of the most cost-effective forms of marketing available. In many cases, it costs only a few cents to send an email, making it a great way to reach a large audience without breaking the bank.
"99% of consumers check their email every day and it is by far the preferred way to receive updates from brands."
With email marketing, it's easy to track and measure results. You can see how many people opened your email, how many clicked on your links, and how many made a purchase. This data can help you optimize your campaigns and improve your results over time.
Email marketing allows you to build a relationship with your audience over time. By regularly sending targeted, relevant content, you can stay top of mind with your subscribers and keep them engaged with your brand.
Everyone (almost) uses email
A HubSpot survey states that 91% of consumers use email. That means if you don't use email marketing you are risking not reaching an outstanding number of consumers. That alone should be enough to convince you that email marketing is relevant.
"73% of millennials prefer communications from businesses to come via email."
Unless your industry accounts for the remaining 9% (hint hint: it doesn’t), email presents an incredible opportunity to reach your customers. Not only can you provide them with discounts, cart reminders, special offers, new products, and even say Happy Birthday, they can share and forward those emails to anyone they’d like. That means your audience and following could multiply!
So, whether you're looking to drive sales, build brand awareness, or strengthen relationships with your customers, email marketing is a powerful tool that should be a part of your marketing strategy.