Platform migration for ecommerce stores is inevitable in the lifetime of a retail brand. Whether you’ve outgrown your existing provider, you're facing rising costs and budget restrictions or simply that your current ecommerce setup is no longer meeting your needs, there comes a point when a change is necessary. But with so many platform options available, the decision isn’t just about migrating, it’s about choosing the right foundation for the future of your business. Where do you begin? How do you ensure your next move is the right one? And, most importantly, who can guide you through the process?
While we can’t provide all the answers in one blog post, we can outline some of the key benefits of working with an ecommerce agency that is platform-agnostic. Here at Unified for example, we have expertise across Shopify, Magento (Adobe Commerce), and Centra. Having successfully completed a multitude of migrations, including many from Magento to Shopify, means we also understand the complexities involved and how to navigate them efficiently.
Choosing the right platform is critical, but choosing the right partner to guide you through that decision is just as important. A multi-platform agency can provide the flexibility and expertise needed to cater to a variety of ecommerce requirements. Rather than being limited by the strengths and weaknesses of a single platform, retailers working with us gain an unbiased perspective on the best solution for their specific business requirements.
Here’s why this approach makes all the difference:
1. Platform Expertise
A great agency doesn’t just know one platform inside and out, they understand the nuances of multiple platforms, ensuring that your ecommerce store is built on the best foundation for your brand.
Shopify: A user-friendly, scalable, and innovative solution perfect for businesses looking for speedy deployment and ease of use. Ideal for a wide variety of ecommerce businesses, but particularly suited to mid-market brands looking to grow.
Magento (Adobe Commerce): A powerhouse for larger enterprises requiring deep customisation, complex integrations, and advanced functionality. It also offers fantastic solutions for larger-scale B2B brands.
Centra: A headless commerce platform tailored for fashion and lifestyle brands, offering superior flexibility and design control.
By understanding the strengths of each platform, a multi-platform agency can recommend the best choice based on your needs rather than steering you toward a single option.
Unified client, iCandy Shopify migration, 2024.
2. Tailored Solutions
Every e-commerce business has unique challenges and goals. A multi-platform agency ensures that your platform aligns with your specific requirements, rather than forcing your business to adapt to platform limitations.
They assess your needs, budget, total cost of ownership, and growth projections to determine the best-fit solution.
They work with the best technology partners to provide bespoke tools and features that align with your unique business model and requirements.
They take a strategic, business-first approach, ensuring that technology serves your goals rather than dictating them.
3. Scalability and Growth
Your platform needs today may not be the same as your needs five years from now. A multi-platform agency ensures your business remains agile and ready to scale.
They help you transition between platforms smoothly when growth necessitates a change.
They optimise performance to handle increasing traffic and expanding product lines.
They future-proof your ecommerce infrastructure, ensuring you stay ahead of market trends and consumer expectations.
4. Cost-Effectiveness
Working with a multi-platform agency helps retailers avoid unnecessary costs associated with inefficiencies, poor platform choices, and misalignment with business goals.
A full-service team offers a range of ecommerce services from consultancy to SEO and digital marketing, all under one roof—saving time and money on managing multiple agencies.
They help optimise costs, whether through more efficient platform selection, third-party integrations, or performance enhancements.
They provide transparency in pricing, ensuring you invest in solutions that drive real ROI.
5. Future-Proofing Your E-Commerce Business
Ecommerce is an ever-evolving industry, and staying ahead requires adaptability. A multi-platform agency ensures that your business is well-positioned for the future.
They keep you informed about emerging technologies and trends that could impact your platform choices.
They help mitigate risks, from security concerns to outdated tech stacks, ensuring a seamless shopping experience for your customers.
They create long-term strategies that grow with your business, making sure your platform remains a competitive advantage rather than a limitation.
Conclusion
Partnering with a multi-platform agency, like Unified, isn’t just about migrating from one platform to another, it’s about ensuring that your ecommerce strategy is built for success. By offering unbiased expertise, tailored solutions, and long-term scalability, multi-platform agencies can provide the strategic guidance retailers need to thrive in a competitive digital landscape.
If you would like support surrounding a potential ecommerce migration, we offer free, no-obligation migration audits. Click here to learn more.
