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<em>Diligent recently had the pleasure of attending the Johnstons of Elgin AW19 London Fashion Week presentation. This was the brand's third time showcasing at fashion week, and it was a joy for us to be a part of their spectacular event.</em>

<img class="alignnone wp-image-1654 size-full" src="https://diligentcommerce.com/wp-content/uploads/2019/04/JoE_aw19_1.jpg" alt="Johnstons of Elgin" width="1524" height="1146" />

Quality, artistry, innovation and design are the pillars that Johnstons of Elgin is built upon and they continued to expand upon these themes this season.

Inspired by the golden age of travel – an era when new technologies made exploring the world an exciting new possibility – this collection wouldn’t look out of place worn by passengers aboard the Orient Express. Gold cashmere and jewel-inspired tones give an Art Deco feel to the collection, while innovative knits like lightweight merino and cashmere velour reflect their reputation as one of the finest producers of woollens in the British Isles. Flashes of tartan in rich blues and greens give a nod to Johnstons of Elgin's rich Scottish heritage, dating back to 1797.

<img class="alignnone wp-image-1657 size-full" src="https://diligentcommerce.com/wp-content/uploads/2019/04/JoE_aw19_4.jpg" alt="Johnstons of Elgin" width="1524" height="1146" />

One thing that really stood out during the show was the diverse age range of the models. Gabriela Rickli-Gerster – a classic model – stole the show, looking fabulous in a black and gold ensemble while David Evans of <a href="http://www.greyfoxblog.com/" target="_blank" rel="noopener">Grey Fox Blog</a> – a blog that covers menswear for those aged 40 and over – also took a turn to strut on the catwalk. Using a diverse age range of models was as an opportunity to showcase that Johnstons of Elgin's designs look great of anyone, at any age.

<img class="alignnone wp-image-1656 size-full" src="https://diligentcommerce.com/wp-content/uploads/2019/04/JoE_aw19_3.jpg" alt="Johnstons of Elgin" width="1524" height="1146" />

No doubt that this collection will be a hit, and we are looking forward to continuing our work with them in the future. You can read more about the collection and see more images on the Johnstons of Elgin <a href="https://www.johnstonsofelgin.com/retail/our-story/london-fashion-week-february-2019/" target="_blank" rel="noopener">blog</a>.

<img class="alignnone wp-image-1655 size-full" src="https://diligentcommerce.com/wp-content/uploads/2019/04/JoE_aw19_2.jpg" alt="Johnstons of Elgin" width="1524" height="1146" />

Johnstons of Elgin AW19 LFW Presentation

We are delighted to announce we are a very proud winner of the Ecommerce Awards 2018, for Best Website Launch/Relaunch for the Boodles website.

It's wonderful to see our efforts in creative, Magento 2 build and delivery to Boodles didn't go unnoticed.  We feel the website met the client's needs head-on - brand representation, product display, a vastly improved ecommerce UX and driving traffic to stores for higher priced items ... and so did the judges.

Funnily enough, because we'd all enjoyed the project and each other's company so much, thought it would be nice just to attend the awards and enjoy the evening out.  We knew we were in the most competitive category of the awards, up against the likes of BT, Virgin Wines, Admiral Car Finance and more .... so it was likely we wouldn't win - but let's enjoy it anyway.   Of all the award categories, ours was one of the last ones.  None of the winners had been notified in advance of the announcements if they had won or not.  We thought we had sussed out that all winners were on tables closer to the stage ... and then 2-3 categories before us were all won by tables near the back.  Oh my, that theory didn't work at all.  When they announced the winner of our category was LogicSpot for Boodles, I think all of us let out girly screams.  Really funny indeed.  In fact, I've never seen two of our staff move so quickly up onto the stage.

Following on from our success as a finalist at Imagine 2018 in Las Vegas, this is a well deserved win for both LogicSpot and Boodles, and we're delighted to achieve this.

Onwards and upwards, as always - we've got some amazing Magento 2 websites in various stages of delivery just now and we'll be back next year, with both Imagine 2019 and the Ecommerce Awards in our sights again.