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Why Luxury Brands Need an SEO Strategy!

Turning Conversations into Conversions

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We have been extremely busy these past few months on what is possibly our biggest project to date. Now that we have dotted the i's and crossed the t's, we could not be any more excited to announce that... LogicSpot has joined forces with design powerhouse and long-time collaborator <a style="color: #000000;" href="https://diligentcommerce.com/" target="_blank" rel="noopener">Diligent Commerce</a> The acquisition follows a successful partnering on a number of joint projects and gives us the capability to offer a full-service solution and provide our clients with a top-tier range of services and expertise - bringing together our in-depth ecommerce knowledge and technical development, with Diligent's luxury style and passion for designing seamless shopping experiences. We are really excited to start this new chapter and grow as one agency together - continually evolving, introducing new ideas, skills and knowledge to help our clients achieve their digital commerce goals. Watch this space! LOGICSPOT NEWS PRESS RELEASE 20th September 2021, London, UK Perfect pairing: E-commerce agency LogicSpot acquires design specialist Diligent Commerce to pack a punch for future online retail <ul class="ul1"> <li class="li3">Acquisition merges two leading industry talents, LogicSpot and Diligent Commerce</li> <li class="li3">£5 million combined value unlocks rapid growth potential for e-commerce market</li> <li class="li3">Development is in response to market demand and client requirements</li> <li class="li4">New vision to be launched in early 2022</li> </ul> London-based, E-commerce agency, LogicSpot has completed a deal to acquire award-winning design and brand agency Diligent Commerce. Both established firms traded well throughout the Covid year and are long-term e-commerce collaborators, already providing scalable innovative solutions to well renowned, luxury fashion, lifestyle and high street brands. The transaction creates a combined £5 million worth with an expected 20% growth rate year-on-year. The current 12 month period is predicted to yield a 30%+ growth rate due to pandemic bounce-back for client demand as well as soaring online consumer purchasing. Online shopping is one of the most popular internet activities worldwide and, according to <a href="https://www.statista.com/aboutus/our-research-commitment/1654/stephanie--chevalier" target="_blank" rel="noopener">Stephanie Chevalier on Statisica</a>, this market is predicted to grow to $5.4 trillion globally in 2022. In a market so competitive, it is essential that brands, whether bricks, clicks or omnichannel, streamline customer journeys but also work harder to differentiate themselves online. This deal is central to this. The union brings together one of the UK’s strongest e-commerce design agencies with one of its leading Magento and Shopify strategy and development companies. With 30 years of experience between them, this combo catapults LogicSpot into the e-commerce premier league and is ideally poised to drive the market forward. Commenting on this development, James White, Head of E-commerce for <a href="https://www.tomdixon.net/en_gb" target="_blank" rel="noopener">Tom Dixon</a>, said: “LogicSpot have always been strong in technical build and performance; now they have an excellent brand and design team. Exceptional experiences that bring brands to life online supported by slick, robust technology is where the market is heading which means this is the ideal tie-up.” The acquisition will result in a new vision to be launched in the New Year as the businesses meet expected market demand for the online luxury goods retail sector in 2022 and beyond. Work has also started on a White Paper outlining the future of e-commerce, online behaviour and brand experience, and conversion. Talking about the deal, LogicSpot Founder and Co-Director, Mark Haller said: “Marrying the Diligent and LogicSpot teams makes us a world class player and allows us to answer all client needs under one roof. In short, strategy, brand, technology and growth.” Haller continued: “We see significant growth in superior brand experiences on headless solutions. Diligent is fantastic at design and UX so this tie-up makes us an extremely potent proposition in a growing sector of the market. Between us we have tons of experience of both Magento and Shopify projects, so I firmly believe we now have a very compelling, next generation e-commerce offering that sets us apart from others.” From Diligent’s perspective of brand experience, Managing Director, Simon Bell commented: “This is an ideal pairing. Diligent is renowned for excellent design with a unique proposition of bringing brands to life online, reflecting my 20 years as a client and a marketing pro. LogicSpot is a long-standing technology expert producing outstanding solutions and high-performing transactional e-commerce sites. Now clients can get the best of both. And we’ve worked well together on several projects recently, so I know that culturally it's a great fit.” The acquisition takes the combined team to more than 40 people based in LogicSpot’s Richmond offices. The two agencies have complementary clients and a strong roster of lifestyle brands. LogicSpot’s clients include The Conran Shop, Boodles, Tom Dixon, with Diligent adding the likes of Johnstons of Elgin, iCandy, LSA International and others. ------ For all press enquiries and to arrange an interview, please contact: Nicola Finn Head of PR OggaDoon PR and Digital Media <a href="mailto:nicola@oggadoon.co.uk">nicola@oggadoon.co.uk</a> About LogicSpot At LogicSpot, we have been helping clients unlock their ecommerce potential for more than 25 years. Over time, we have gathered a superb team of experts, from strategists to designers, developers and web analysts, to create and build website solutions that just work for our clients. Contact: Mark Haller Email: <a href="mailto:mark@logicspot.com">mark@logicspot.com</a> About Diligent Commerce Since 2011, Diligent has been designing and building premium e-commerce websites for premium brands. With its ‘Emotional Commerce’ proposition, the agency’s mission is to put the ‘E’ into e-commerce; creating engaging emotive digital experiences that boost product desirability, inspires loyalty and generates sales. Because if your audience feels more, they’ll buy more! Contact: Simon Bell Email: <a href="mailto:simon@diligentcommerce.com">simon@diligentcommerce.com</a>

Diligent Commerce & LogicSpot are now Unified

Diligent Commerce & LogicSpot are now Unified.

Magento Commerce 2.4.1 Release Notes

It will come as no surprise to anyone that from March of 2020, our online ordering levels have increased significantly as we spend more and more time at home unable to shop in the way that we used to. Lockdown has hit bricks and mortar retailers, hard, and the loss of countless, well- loved high street brands has had a devastating effect on the industry. However we're seeing an impressively quick turnaround of offerings in response to our ever changing spending habits.

With Amazon Prime Day, Black Friday, Cyber Monday, Christmas and (a very welcomed) New Year approaching at the speed of light, online retailers who have already had a very busy year, are about to get a whole lot busier. An unexpected spike in traffic can leave your site slow to load, unresponsive and altogether not that happy. An unhappy site = unhappy customers, and unhappy customers = an unhappy you.

The crucial dates to look out for this year are:

<a href="https://www.amazon.co.uk/primeday/?ie=UTF8&amp;tag=googhydr-21&amp;hvadid=366575522321&amp;hvpos=&amp;hvexid=&amp;hvnetw=g&amp;hvrand=7026143722262917854&amp;hvpone=&amp;hvptwo=&amp;hvqmt=e&amp;hvdev=c&amp;ref=pd_sl_9em14cilft_e">Amazon Prime Day</a> 13th-14th Oct

Black Friday 27th Nov

Cyber Monday 30th Nov

Christmas Need we tell you?

Boxing day sales 26th Dec

January Sales
<h4>So, are you prepared?</h4>
If your site isn't prepared, this can lead to unresponsive pages (or even crashes), leading to your customers having a poor user experience. And what do angry customers on the phone lead to? Yes, they will be costing you money... and multiple grey hairs.

Shopping on the go becomes more and more common every day, more pageviews on mobile devices leading to fast increases in transactions and revenue. More than half of Google's searches are made on mobile, and last year only over 26% of Black Friday orders came through a mobile device. This means that you must focus your attention on this and optimise your site properly for mobile devices. And this doesn't just mean the homepage, but throughout the site, and most importantly, the checkout page!

If you don't know where to start, here's what you need to do: make sure your site speed is under 3 seconds, to prevent your impatient customers from leaving before the content is fully loaded, and that you don’t have any functionality issues with your checkout, so they don’t run away before finalising the purchase. If the checkout is not optimised, it can seem 'clunky' and hard to navigate, making it difficult to complete their order and producing holiday sale losses for you.
No one likes error messages. You know you don't and you know your customers won't either. When that little pop-up makes its way onto your customers' screen, frustration will take hold and carts will be abandoned, and abandoned carts = abandoned money, and no one likes that.
Instead, try this. Errors happen when the order processor is overloaded, with a CDN (Content Delivery Network) implemented you can put a 'waiting room' feature in place which detects when the processor can't keep up. So instead of going ahead and jamming the order through, a page containing a message of your choice, for example, 'Sorry to keep you waiting', will appear. This can include features such as a waiting time, 'you may also like..', or some other offers to tempt the customer. The main goal is to get them to stick around, so even if you have to show a video of dancing cats wearing elf hats, as long as it keeps them engaged, do it. While dancing cats entertain your user, the page will regularly refresh in the background, and will let the order through as and when the processor becomes less loaded. The main goal is to make the experience quick and easy, if you give people any excuses to hit and run, they will.

Black Friday customers have no tolerance for slow or tedious processes. They know what they want and they want it quickly. If your checkout involves registration forms, questions, and multiple stages, chances are they may get frustrated and leave. To speed things up for them and maximise engagement, try removing the compulsory registration step and allow people to checkout as guests. This will attract those who are in a rush to get a quick deal, and will instantly increase your holiday sale rates. If you're worried about not gaining customer insights this way, maybe try an extra deal for logged in customers, for example, an extra 10% off for VIP customers.

Last year the abandoned cart rates were as high as 68% on average, and up to 78% on mobile. This could be due to various reasons, most common being customers simply changing their mind, or it could be due to a slow site speed, confusing checkout steps or site crashes. Try your very best to avoid these in the first place but don't worry because although these figures are pretty high, a large portion of these customers can be nudged along nicely to finalise their order with some persuasive cart abandonment emails... sneaky. Last year these emails generated an average conversion rate of 17.6%, which is some easy added revenue if you're prepared.

During the festive period, people will be much more receptive to your ads compared to, say the 3rd Monday in April. So... MAKE. IT. COUNT. Plan your ads and ad creative ahead of time.
If you're not a regular paid advertising user, now will be the time to become one. Keep the content relevant and engaging and before you know it you'll have customers flooding through the gates (metaphorically speaking of course..).
But if you’re already advertising on Google, but looking to expand your online advertising reach, a quick win would be using Bing CPC, and it’s very easy now to import your campaigns into Bing in one-click. Also, you could start promoting your business imagery in Pinterest advertising, as sessions from Pinterest tend to have a high AOV already, or increase your customer engagement using Twitter advertising.

We bet you are thinking about, and maybe even prepared, your PPC holiday campaigns already. But do you have the tracking in place to measure everything?
If you use Google Adwords, Facebook Ads or any form of paid advertising, then you should place the tracking code (pixels) on your site - make sure you implement and manage them via Google Tag Manager, so that you don't overload your site pages code with scripts, and negatively affect the performance. By doing this, you are able track and see detailed metric reports on all impressions, page views, social media conversions and email opens, as well as targeting your specific holiday sale audience using targeted advertising. In other words, you'll make sure your carefully crafted adverts are not going to waste by falling on deaf ears.
You will also be able to target your previous visitors, to reach those who have been on your site that one time last year, or that person who left your site in a rush and forgot to ever come back. It is a well known fact that it is much easier to sell to existing customers, or people who vaguely know about you, than it is to target brand new customers... so these people are the ones to target as they will be much more receptive to your advertising, especially during the Christmas season.
On a similar note... check how you could customise your Google Analytics in order to get the most out of it.

<h3></h3>
<h3>In Summary</h3>
Sure, some of these are big and risky pieces of work - replacing a 5-step checkout process with a single page, single step approach in the next 2 weeks when you've done no work is going to be tough to achieve. Even making a decision that this is the best approach for your site based off heuristic data, video/mouse recording and getting management buy-in could swallow up the next 2 weeks - but there's probably steps you can take.
If you haven't got abandoned cart emails setup (and the number of clients we meet that have a great relationship with vendors such as dotMailer, Ometria and others that don't have this in place) then you can set this up really easily - just get it done, tomorrow!
Get a good number of your own staff and trusted clients to try and shop and checkout on mobile. If you haven't done it for a while, see if there are any dead ends, errors, or actions and text falling off the screen that can be fixed easily.
If you haven't got good metrics and user interaction tracking in place, speak to someone who can do this for you - whether it's us, or your chosen ecommerce or digital marketing agency - it's simple work and even if it doesn't make a difference in the first few hours or days of this manic period, you can make informed decisions of changes as you move through the whole period.
Try load testing your site to see how it performs under pressure, if you're not sure. "Hoping it works" may work but we prefer real numbers. Something like <a href="https://loadimpact.com/">LoadImpact</a> is cheap and cheerful and gets the job done well. If your site is struggling under load, speak to your ecommerce agency or hosting partner - they should be able to scale your kit accordingly.
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If we can be of help to you, either for some simple advice, a site review, CRO or user journey recommendations or anything else, feel free to <a href="https://www.logicspot.com/about-us/contact-us/">contact us</a> - we're here for you!