Mother’s Day is coming up this weekend and Google Search has shown that “mother’s day gift ideas”, “gifts for mum” and “mother’s day gifts” are some of the most searched keywords recently.
As we gear up to celebrate Mother's Day, there's no doubt that it's going to be an extraordinary time for ecommerce. After all, post pandemic, more and more people are turning to online shopping to get their gifts delivered right to their doorstep. So, what are the trends we have seen this year? Let's take a closer look.
Personalisation takes centre stage
One of the most significant ecommerce trends this year is the rise in personalised gifts. Today's consumers are looking for products that allow them to express their unique relationship with their mum. Ecommerce brands are responding by offering customisable gift options, from engraved jewellery to monogrammed home goods. The ability to tailor a gift to a specific individual not only adds a personal touch but also creates a memorable experience for both the giver and the recipient.
Experience gifts make memories
As people become increasingly aware of the importance of experiences over material possessions, the demand for experiential gifts has grown. Ecommerce brands have adapted to this trend, offering a variety of experience-based gifts for Mother's Day, such as cooking classes, spa days, and weekend getaways. These gifts provide mothers with the opportunity to make lasting memories with their loved ones, which can be far more valuable than traditional gifts.
Subscription services offer ongoing appreciation
Another popular ecommerce trend we have noticed recently is the rise of subscription services, which allow customers to provide their mothers with a continuous stream of curated products. From monthly flower deliveries to beauty boxes, subscription services enable people to show their appreciation for their mothers all year round.
Eco-friendly gifts gain traction
As environmental concerns become increasingly important, consumers are seeking out eco-friendly gift options for Mother's Day 2023. Ecommerce brands have responded by offering a range of sustainable and ethically sourced products, such as organic skincare, zero-waste kitchen essentials, and eco-conscious clothing and accessories. This trend not only caters to environmentally conscious consumers but also helps to raise awareness about the importance of sustainability, and we don't need to tell you how important that is!
Social media influences gift choices
Social media platforms have become increasingly influential in the world of ecommerce, and Mother's Day is no exception. Consumers often turn to social media for gift inspiration, looking to their favourite influencers and celebrities for recommendations. Retailers have taken notice, partnering with influencers to create exclusive Mother's Day collections and promotions, further driving online sales and ROI.
As Mother's Day continues to evolve, ecommerce trends will undoubtedly play a significant role in shaping the way we celebrate and honour our mums. By offering personalised, memorable, and convenient gift options, online retailers are providing new and exciting ways for people to express their love and appreciation for the special women in their lives. What will you be buying yours?