What Is a Digital Product Passport?
The DPP is a cornerstone of the Eco design for Sustainable Products Regulation (ESPR), which took effect in July 2024. As the name suggests, it’s a digital record containing key sustainability information about a product, designed to improve its circularity and environmental impact. In a circular economy, the goal is to maximise the lifespan and value of products and materials. However, crucial information - such as repair instructions or recycling guidelines - has often been locked away with manufacturers, with little incentive to share it. The DPP changes that by requiring transparency across the value chain, benefiting resellers, consumers, and recyclers alike.
Beyond sustainability, this also presents a golden opportunity for businesses to showcase transparency and leadership in an era where consumers and regulators alike are demanding more accountability.
Why It Matters: Challenges and Opportunities
The Digital Product Passport (DPP) isn’t just coming - it’s already here, marking a major shift in the way businesses operate. As a key pillar of the EU’s green transition, the DPP is set to revolutionise supply chains, transparency, and sustainability. While the finer details are still being ironed out, one thing is certain: businesses that embrace DPPs early stand to gain a competitive edge.
Like any major shift, this brings both challenges and opportunities. Some companies are already seizing the moment, while others will have no choice but to follow suit as DPPs become mandatory. And while compliance is non-negotiable, smart businesses will recognize that the DPP isn’t just about following the rules - it’s about unlocking real commercial value.
When Does It Take Effect?
The Eco design Regulation is now in force, but mandatory DPP requirements are still being finalised. Here’s what’s next:
Late 2025: The EU will release detailed implementation rules (delegated acts) outlining technical requirements for DPPs.
2026: The first product-specific regulations will be adopted.
2027–2028: Companies will need to comply, with implementation timelines varying by sector and complexity.
Example of how DPP works, Cirtilogo, 2025.
Which Industries and Products Are Affected First?
The first wave of DPP adoption will start with batteries, set to be regulated by 2027 under the EU Regulation on Batteries and Battery Waste. After that, expect rollouts in key product categories, including:
Metals: Iron, steel, and aluminium
Textiles: Clothing and footwear
Furniture: Including mattresses
Automotive: Tyres and lubricants
Household Goods: Detergents, paints, and chemicals
Electronics & Appliances
The DPP Working Plan - expected by April 2025 - will clarify which industries will be next in line. Over time, nearly all physical products sold in the EU will require a DPP, with a few exceptions (such as food, pharmaceuticals, and animal feed).
The Bottom Line
The Digital Product Passport is more than just a compliance hurdle - it’s a business transformation tool. Companies that adapt early will be best positioned to lead in transparency, sustainability, and consumer trust.
Is your business ready? Get in touch if you need support on DPP's.
