A Look Back at Klaviyo London 2024

Emma Gleaden, Marketing Manager
3rd May 2024

Last week, Klaviyo invited attendees to step into the future of ecommerce at K:LDN 2024, a spectacular one-day event that plays a key role in Klaviyo's ongoing commitment to innovation. Those who attend get a first look at the latest features and enhancements designed to empower ecommerce professionals on the Klaviyo platform. So, we thought we’d round-up some of the key new feature releases we heard about on the day for those that didn’t get a chance to make it.

Klaviyo AI

Further integrating AI, Klaviyo are transforming how marketers execute campaigns with advanced A/B testing for email subject lines and the ability to create flows based on written prompts, offering a more personalized and data-driven approach to customer engagement.

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Klaviyo Portfolio

With the launch of the Klaviyo Portfolio, businesses now have access to a robust toolset to manage and report on multiple accounts with unprecedented ease, reflecting Klaviyo's dedication to making sophisticated marketing tools accessible and efficient.

Learn more here

SMS upgrades

Klaviyo have now introduced performance dashboards, global reach, and smarter customer interactions through scheduled quiet hours and automated updates, ensuring brands can connect with customers effectively and respectfully across the globe.

Learn more here

If you’d like to learn more about the benefits of implementing Klaviyo into your email marketing channel, we’re the right agency to speak to, as we have an in-house Klaviyo champion working within our digital marketing team, Victoria ap Gwynedd! Vic can consult and advise on best practise email marketing strategies for your unique business needs, she recently helped our client The Conran Shop to double their email marketing revenue!

Get in touch to find out more about Klaviyo and email marketing consulting.

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