Tom Dixon

Platform: Adobe Commerce (Magento 2)
Industry: Luxury Furniture & Lighting
Tom Dixon Campaign showing three stools

Magento D2C and B2B for luxury design brand

  • Digital design UI / UX

  • Design style guide

  • Technical consultation

  • Digital Strategy

  • Magento Integration


The Story So Far

Founded 20 years ago, Tom Dixon is a luxury design brand that specialises in furniture, lighting and accessories. They approached us in 2015, as the incumbent were struggling to meet their demands and deliver the scale or range of services they needed.

The Challenge

Once onboarded and folllowing early site optimisation work for SEO and website visitors, it was identified that their online B2B offering was really lacking, and we looked to move this onto Magento - using as much native B2B functionality as possible, in line with their B2C site.

Unified Approach

Following Discovery and Scoping we quickly saw that the current integration with the ERP system wasn't up to scratch for neither B2C nor their new B2B offering. So, working with their Microsoft Navision partner, we scoped out a whole new ERP integration that would work for all areas of the business.

While delivering this integration project, we also delivered a number of country sites for B2B.

This integration covers everything from currencies and languages to customer pricing, customer attributes and company registration.

We rapidly scaled the team for Tom Dixon to take on more and more demands from various stakeholders in their business - from integrations to creative, digital marketing, as well as multiple parallel development streams.

Tom Dixon Desktop Product Details page for mirror lamp

“I’ve been really impressed with Unified and would have no hesitation in recommending them as a development partner."

Ecommerce Manager at Tom Dixon

Tom Dixon B2B sign in page desktop

With a seamless integration complete, the team at Tom Dixon are now in a great position to grow this area of their online business and move forward with adding new functionality and even more improvements for B2B customers.

Tom Doxon mobile screens showing B2B and B2C screens
Tom Dixon Campaign
Tom Dixon Mobile Product Details page for fog incense giftset
Increase in Transactions
Increase in Revenue
Increase in ECR
Increase in AOV

"Unified's highly specialised team is able to offer 360-degree support, engaging with our projects and goals not only from a technical stance, but assisting in cost-effective decision-making and displaying an excellent grasp of our commercial needs and targets."

Want us to help grow your business?

Give us a call, jump on a chat or come by our office in London. Our door is always open.