You may have seen that Akeneo hosted their annual Unlock ecommerce conference in Paris last week, and you may have seen some of our team members there! Bringing together industry experts, business leaders and partners, the conference discussed the future of product experience, AI, Akeneo activation for retail and the three main assets in any business: customers, employees & products. We even got to go up the Eiffel Tower and spend an evening in a Victorian carnival, what more could you want from a partner event?
So, what is Akeneo?
Akeneo is an open-source Product Information Management (PIM) system that is designed to help businesses manage their product data more efficiently. It provides a central repository for all product-related information, such as descriptions, attributes, images, and prices, which can be easily managed and shared across multiple channels, including ecommerce platforms, marketplaces, and print catalogues.
What were our highlights?
During the conference, we were able to participate in a wide range of interesting sessions and workshops, led by industry experts and Akeneo partners, covering topics such as product data management, ecommerce trends, digital transformation, and customer experience.
One of the most prominent themes of the conference was the growing importance of Generative AI and insights into how Akeneo customers can use AI to enrich product data. It was exciting to see how Akeneo is helping businesses to elevate their product experience with AI to drive ecommerce success through its PIM solution.
Another key topic of discussion was Shared Catalogues. Creating a shared catalogue in Akeneo PIM allows multiple users to access and collaborate on product information. This can be useful for businesses with multiple departments or teams that need to work together to manage product information. By creating a shared catalogue, users can access high-quality product information and work together to improve it.
The event also featured many amazing keynote speeches from brands and industry leaders, providing all attendees with valuable insights and inspiration into how to help take their ecommerce businesses to the next level with PIM. One of our favourites was 'Unlocking Your PIM with Google Cloud'.
Akeneo Unlock Paris was a resounding success, and we loved every minute! Akeneo provided invaluable insights and inspiration for partners, customers, and businesses looking to grow and flourish in today's competitive ecommerce landscape. By prioritizing product experience and leveraging cutting-edge AI technologies and best practices, businesses can stay ahead of the curve and deliver exceptional experiences that keep customers returning for more. We have already got next years' event going into the diary!