The Conran Shop gets a special feature in Shopify's London Tube campaign!

Emma Gleaden, Marketing Manager
19th November 2024

We’re excited to share that our client, The Conran Shop, is being celebrated as part of Shopify’s ‘Powered by Shopify’ campaign—a high-impact initiative showcasing exceptional ecommerce brands on the London Tube network. Running from November 18 through December 1, this campaign spotlights The Conran Shop alongside other iconic names, Represent and Glossier, with stunning floor-to-ceiling platform billboards across 4,800 placements within the London Underground!

The Conran Shop, Powered by Shopify ad, 2024

A milestone moment for The Conran Shop

The Conran Shop’s inclusion in the ‘Powered by Shopify’ campaign reflects its rich craftsmanship heritage and commitment to embracing cutting-edge technology to elevate customer experiences. Earlier this year, we partnered with The Conran Shop to migrate their ecommerce operations to Shopify and redesign their site. The results speak for themselves: a 54% increase in conversion rates and a 50% reduction in total cost of ownership. You can read more details about their recent Magento to Shopify success in our case study here!

We’re thrilled to see The Conran Shop celebrated on such a grand stage at Unified. With a legacy rooted in design innovation and a revitalised ecommerce presence, their story exemplifies the transformative impact of digital evolution. This campaign also comes on the heels of their ‘Best Ecommerce Replatform’ award win at the Ecommerce Expo in September, marking another highlight in an extraordinary year.

“We’re proud to showcase our commitment to bringing our customers the very best online and in-store retail experiences, delivered through the Shopify platform, with the expertise and support of our partnership with Unified.  We are excited to continue our innovation for our customer’s enhanced enjoyment of The Conran Shop.”

Richard Voyce, Director of Technology, The Conran Shop.

Massive reach, unmatched impact

The ‘Powered by Shopify’ campaign brings unparalleled visibility, with an estimated 103 million impressions across the London Tube network. For The Conran Shop specifically, this means around 1,600 high-profile placements and 34 million impressions, introducing their brand to millions of London commuters in a truly iconic setting.

The campaign isn’t just about recognition - it’s about inspiration. Each featured brand exemplifies what’s possible with Shopify, from seamless omnichannel solutions to creative commerce strategies that fuel growth.

Partnering with iconic home and living brands

At Unified, we’ve worked with many other outstanding brands in the home and living sector, including House of Hackney, LSA International, Chaplins, Tom Dixon, and Flying Tiger. Each of these partnerships reflects our commitment to transforming ecommerce for design-driven businesses. For example, with House of Hackney, we spearheaded their migration from Magento to Shopify, much like our work with The Conran Shop. We’re excited to see the results unfold in the coming months and share their success story once the first metrics are in!

If you’re a home and living brand looking to optimise your online presence, visit our Home and Living page to explore case studies, discover how we’ve driven growth for other iconic brands, and submit your details for a free site audit. Whether enhancing UX, streamlining operations, or scaling internationally, our tailored solutions deliver real, impactful results. Let’s collaborate to take your ecommerce site to the next level!

Learn more here.

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