Magento Imagine 2019

25th July 2022

Last week at Magento Imagine 2019, Magento and Adobe made some fantastic noise around their partnership, which unbelievably is not one year old yet.

For me the standout comment was to hear that the community contributed up to 50% of the new code and developed a Magento extension between Adobe Target and Analytics which gives merchants access to very powerful AI personalisation with Sensei. Watch Max Yekaterynenko, Adobe’s Director of Engineering, discuss working with the Magento Community.

Launch powerful behavioural analytics

Magento Commerce customers looking to gain a more complete understanding of customer behaviour can now easily integrate Adobe Analytics and Adobe Target using the Adobe Experience Platform Launch Extension. This new development provides brands with the capability to quickly deploy the tag management required to enable the flow of data between Magento Commerce and Adobe Analytics, in just minutes. The extension is one of the first community-driven projects that empowers brands to unlock the potential of bringing the solutions together to drive rich customer behaviour insights.

Expand customer reach

Amazon Sales Channel effectively removes the barriers to entry for retailers trying to gain a foothold on Amazon by allowing them to quickly integrate their catalogue, establish a bi-directional data flow and start managing listings from their Magento admin. By seamlessly integrating their Magento store with multiple Amazon accounts and regions, merchants can make their Magento Admin the central hub for all their Amazon marketplace activities. They can reduce data silos, remove operational friction, and eliminate additional integration costs. The extension is available today for free download on the Magento Marketplace for Magento Commerce Pro and Magento Open Source 2.2.4 (and later) customers.

Target new audiences

Fully integrated, end-to-end Google advertising solution is now generally available as a free extension in the Magento Marketplace. Google Shopping adds Channel for Magento Commerce and Magento Open source 2.2.4 and later directly integrates with Google Merchant Centre and Google Ads to streamline workflow by managing advertising campaigns and reporting across the Google network from the ease of their Magento admin.

Accelerate time to market for high conversion mobile experiences

Progressive Web Applications (PWA) Studio now integrates Braintree (from PayPal). It makes it easier than ever for merchants, partners and developers to get started with debit and credit transactions with a trusted gateway. The integration translates to faster time to market and lower total cost of ownership.

Expand global inventory management

Helping merchants realise their omnichannel aspirations with Magento Order Management by bringing new capabilities like:

  • multi-tender payment workflows

  • exception management for payments

  • more granular roles and permissions

  • full API coverage for omnichannel capabilities

  • microservices architecture for improved scale and reliability

  • fully dedicated staging environment.

Speed up site content updates

Powerful PageBuilder drag-and-drop editing tool for site content, enables merchants to create a best-in-class shopping experience 10 times faster without creative limits or the need for developer support. Now with the new BlueFoot Content Migration tool, merchants who are using BlueFoot on Magento 2.1.x or 2.2.x can quickly upgrade to Magento 2.3.1 with Page Builder 1.0.0 without losing their website content.

For those of you who didn’t make it to Magento Imagine 2019 in Vegas, we’ll see you later in the year in Amsterdam for MagentoLive Europe 2019

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