Interactive Facebook Posts

25th April 2013

This one is a good 'un for social media marketing on Facebook! Pretty much on a daily basis, I come across the dilemma of scheduling a promo post with multiple messages for Facebook. Most of these posts would greatly benefit from multiple links. The right links, in the right spot can help tremendously. Making sure it is as convenient and user friendly as possible for the customer is critical in a posts success! Instantly directing the customer to the relevant page will help increase the chances of a conversion and encourage a positive response.

Up until now, the only option for links in a post would be to place them all in the status or in an image caption. This often looks messy and can be confusing for a social media user! Check out this prime example (hangs head in shame).

With thanks to a wonderful update from Thinglink, you can now create interactive Facebook posts with links! This is a brand new update, so the effectiveness of this type of post is still unproven. Nevertheless, it’s definitely a positive step in the right direction and well worth experimenting with. I think with a few tweaks, the Thinglink posts will become a regular feature on business pages walls. Give it a go, remember to track your links and let us know how it works out for you!

Check out our interactive Facebook post example and also view it live on our Facebook wall!

Click and test the example

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