How to choose an Adobe Commerce agency to maximise ROI

James Collins, Lead Adobe Commerce Developer, Unified
20th December 2024
The Adobe Commerce logo on a laptop in a modern co-working space.

The ideal ecommerce solution must deliver exceptional performance whilst handling complex product catalogues and rich media content. It should seamlessly integrate with third-party solutions whilst maintaining security and scalability.  This foundation you choose directly impacts your ability to adapt to market changes, scale operations efficiently, and deliver compelling customer experiences. 

For medium to large enterprises looking for a robust, customisable solution, Adobe Commerce (formerly Magento) stands out as a compelling choice. Once you’ve decided it’s the right choice for you, whether you’re looking to build a site from scratch or migrate from an existing platform - you’ll need a trustworthy partner.

Choosing an Adobe Commerce agency

Selecting the right Adobe Commerce agency is crucial for maximising your platform investment. A qualified agency partner brings not only technical expertise, but also strategic insight and implementation experience to transform your digital commerce vision into reality.

Technical expertise and Magento certifications

When evaluating potential agency partners, consider their Adobe Commerce certifications and partnerships as indicators of platform expertise. Look for agencies with a proven track record of enterprise implementations and demonstrable experience with complex integrations. Their technical team should possess deep understanding of Adobe Commerce's architecture and best practices for customisation. Unified are Adobe Commerce Certified and an official partner. We’ve successfully partnered with a range of Magento clients including British outdoor clothing and equipment brand, Rab. You can take a look at Rab's new Magento site with Hyva integration here: Unified's Rab case study

Design for ecommerce success

Thoughtful design directly impacts conversion rates and customer retention through carefully orchestrated user journeys and seamless interactions. A well-executed design strategy balances compelling visual presentation with technical performance, ensuring fast page loads and responsive experiences across all devices. Find a partner that understands how to leverage Adobe Commerce's advanced theming capabilities and customisation options.  Unified’s in house design specialists start with UX to ensure the customer’s journey is integrated seamlessly into the overall online brand experience.

Fully-featured solutions

Your ideal agency should offer end-to-end solutions encompassing development, strategic planning, and ongoing support. On the development front, this includes custom theme creation, system integration capabilities, and robust security implementation. Strategic solutions should cover digital commerce consulting, architecture planning, and technical roadmapping to ensure your implementation aligns with business objectives. As an end-to-end solutions provider, Unified are well-placed to lead your journey from inception to delivery and beyond.

Strategic partnership approach

The most effective agency partnerships extend beyond technical delivery to encompass strategic guidance and ongoing optimisation. Your ideal partner will demonstrate genuine interest in understanding your business objectives and industry context. They’ll be able to offer competitive analysis and site audits, showcasing expertise and illustrating what the best path to take is. Their approach should emphasise clear communication, structured project management, and a commitment to delivering measurable business outcomes.

Support and maintenance considerations

A high-performing Adobe Commerce store requires ongoing attention and optimisation. Your agency partner should offer comprehensive support solutions including regular security updates, performance monitoring, and feature enhancements. Their support model should align with your business operations, potentially including 24/7 emergency support for critical issues. Strategic support is equally important, encompassing platform upgrade planning, performance analytics, and continuous improvement initiatives. The right partner will proactively identify opportunities for enhancement and help you maintain competitive advantage in your market.

Unified client, Rab, wireframe designs for homepage, Adobe Commerce redesign with Hyva implementation, 2024.

Making Your Decision

Selecting the right Adobe Commerce (Magento) web agency means identifying a partner who combines technical excellence with strategic insight. The most successful implementations arise from partnerships that extend beyond technical delivery to encompass strategic guidance and ongoing optimisation. By carefully evaluating potential partners against comprehensive criteria, including technical expertise, strategic capability, and support services, you can select an agency capable of transforming your digital commerce vision into reality whilst ensuring long-term success on the Adobe Commerce platform. Consider this guide a framework for evaluation rather than a rigid checklist. The right partner will demonstrate not only technical proficiency but also a genuine understanding of your business objectives and commitment to your long-term success. 

At Unified, we pride ourselves on our collaborative approach to our work and continual progression of our clients. Let’s chat about how could work together.

Frequently Asked Questions

What is Adobe Commerce?

Adobe Commerce is an enterprise-level ecommerce solution specifically engineered for businesses with complex requirements and ambitious growth trajectories. As the evolution of the renowned Magento platform, Adobe Commerce combines powerful core capabilities with extensive customisation potential, making it particularly well-suited for organisations requiring sophisticated functionality and scalable architecture.

Is Magento / Adobe Commerce free?

Adobe Commerce operates on a tiered model. Whilst Adobe Commerce Open Source (formerly Magento Community Edition) is freely available, Adobe Commerce (formerly Magento Enterprise) requires a licence fee that reflects its enterprise-grade capabilities and support.

How much does an Adobe Commerce licence cost in 2025?

Adobe Commerce licensing costs vary based on factors including annual revenue, traffic volume, required features, and support level needed. For accurate pricing tailored to your specific requirements, we recommend consulting directly with Adobe or an authorised agency partner.

How easy is Adobe Commerce to customise?

Adobe Commerce offers extensive customisation capabilities that require significant technical expertise to implement effectively. Working with a qualified agency partner ensures you can leverage the platform's flexibility whilst maintaining performance and security standards.

Is Adobe Commerce SEO-friendly?

Adobe Commerce provides robust SEO capabilities through its flexible architecture. The platform enables customisable URLs and metadata, advanced canonical controls, and multi-level site structure support. Its mobile optimisation features and rich snippet implementation capabilities further enhance search engine visibility and performance.

Do you offer ongoing maintenance and support?

Yes. Whether we start working together on a one-off project and you decide you’d like a continuing relationship, or if you’re interested in a fully-featured package from the start, we can provide the knowledge and assurance to look after your online profile on an ongoing basis.

What are the benefits of choosing Adobe Commerce?

Adobe Commerce combines enterprise-level infrastructure with sophisticated features to power complex digital operations. Its architecture supports everything from multi-store management and B2B functionality to personalised customer experiences and mobile-first design, all underpinned by comprehensive analytics for data-driven growth.

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