Shopify merchants know the challenge of choosing from thousands of apps to enhance their stores. The right tools can transform your store’s functionality, improve efficiency, and boost sales. To simplify your decision-making, we’ve compiled this updated list of the best Shopify apps in 2025. Whether you’re starting or scaling up, these apps are sure to make an impact and help you stay ahead in the competitive ecommerce landscape.
Why Shopify?
Over the last few years, Shopify has risen through the ranks to become one of the world’s leading ecommerce platforms, powering nearly two million stores. And while many factors make it such a popular choice, its wealth of dedicated plug-and-play Shopify apps is certainly a front-runner. With just a few, easy-to-connect modules, you can turn your store into an ecommerce juggernaut.
But with so much diversity, it can be difficult to know which app is going to give your site the cutting edge. As a specialist Shopify agency with dozens of projects under our belt, Unified has invested a lot of time working with our customers to find those true gems that will make your life easier and your ecommerce store shine.
Below you will find the best Shopify apps that Chris Armstrong, our lead Shopify Developer, finds himself recommending time and time again.
What is a Shopify App?
A Shopify app is a plug-in that enhances your store’s features. These apps can streamline operations, improve customer experience, or optimize sales. From marketing tools to analytics and logistics, Shopify’s app ecosystem caters to various needs.
Our choices for best Shopify apps in 2025:
Analyzify – analytics made easy
Link: Analyzify
Analyzify is a powerful analytics tool designed specifically for Shopify merchants. It streamlines the process of tracking and analysing ecommerce data, providing insights that help store owners make informed decisions. With features such as automatic data collection, customisable dashboards, and easy integration with Google Analytics, Analyzify empowers you to enhance your marketing strategies and optimise sales performance.
Pricing:
One-time fee from around $749 (subject to change).
Klaviyo – email marketing
Link: Klaviyo
When it comes to direct-to-customer marketing, Klaviyo is the clear leader on Shopify. Supported by its robust CRM, which keeps all your customer data in one place, Klaviyo will send tailored messages via email and SMS based on individual behaviour and preferences. As a truly scalable platform, it can help your Shopify store flourish whether you’re a startup or a global empire.
Pricing:
Free for up to 250 contacts and 500 emails per month.
Paid plans start at $20/month.
View our Klaviyo services.
Elevar – hooking up Google Tag Manager and more
Link: Elevar
Elevar takes the hassle out of tagging and tracking data. Consolidating all your channels—Google Analytics, Tag Manager, Facebook, TikTok, and more—Elevar allows you to manage everything from one place. Backed by the leading data layer app on Shopify, you’ll get accurate, trustworthy results as well as convenience.
Pricing:
Plans typically start around $200/month, with costs rising for more advanced tracking needs.
Matrixify – bulk import and export
Link: Matrixify on Shopify
Matrixify is an essential app for Shopify merchants, simplifying the process of importing and exporting data in bulk. You can manage product catalogues, customer lists, and order information without the burden of tedious manual data entry. It supports various file formats and includes features like scheduled imports and exports to further streamline your workflow.
Pricing:
From around $20/month, with higher tiers based on data volume.
Often includes a free trial for new users.
Shopify Forms – custom form creation
Link: Shopify Forms
Shopify Forms is a user-friendly app that helps you create customisable forms to enhance customer interaction and streamline data collection. You can design contact forms, surveys, or order forms without any coding skills. With drag-and-drop functionality and pre-designed templates, it’s quick to build and deploy a variety of forms in minutes.
Pricing:
Free to install and use (Shopify occasionally updates core app pricing and features).
Combined Listings – streamlined inventory
Link: Combined Listings
Combined Listings merges multiple product variants or listings into one unified product, simplifying inventory management and enhancing the customer experience. It ensures accurate stock tracking, reduces duplication, and helps you keep your catalogue tidy.
Pricing:
Free to install with usage-based charges for larger catalogues (subject to change).
Gorgias – centralised customer support
Link: Gorgias
Gorgias centralises all your support channels—email, live chat, social media, and SMS—into one dashboard. Rich customer data is at your fingertips, enabling personal responses and quick actions like refunds or shipping updates. Automation tools like templates and AI-powered replies boost efficiency and customer satisfaction.
Pricing:
Paid plans typically start at around $10/month.
Scales up based on the number of tickets and additional features required.
Swish – wishlists done well
Link: Swish
Formerly known as Wishlist King, Swish fills the gap left by the lack of a native Shopify wishlist. With a free set-up that blends into your site design, it lets customers manage wishlists whether they’re logged in or out. It also integrates with Klaviyo and Google Analytics, supports multiple languages, and allows for wishlist sharing on social channels.
Pricing:
Usually $4.99/month, often with a free trial period.
Stockist – store locator
Link: Stockist
Stockist offers a ready-made but fully customisable store locator, complete with an interactive map. It’s a superb option for merchants with bricks-and-mortar shops, letting you showcase physical store locations while also gathering insights on customer behaviour and regional demand.
Pricing:
Plans typically start at around $10/month, with a 14-day free trial available.
Loyalty Lion – the smartest loyalty program
Link: Loyalty Lion
From simple free packages to monthly payment models, Loyalty Lion engages customers by rewarding them for a range of on-site activities, including purchases, sign-ups, referrals, and reviews. These points can be redeemed for products or promotions, encouraging repeat business and higher customer lifetime value.
Pricing:
Free to install, with paid plans typically starting around $199/month.
Which Shopify apps should you use?
Ultimately, your choice of apps depends on your store’s unique goals—whether that’s better analytics, more efficient data handling, or improved customer engagement. Start by identifying your core challenges and match the apps that best address those needs. Make sure to review app performance regularly to ensure you’re getting the right return on investment.
If you need help in optimising your Shopify store, get in touch. Our team of expert Shopify developers will be happy to help.
