SEO (Search Engine Optimisation)

Optimising your site for SEO can reap huge returns. With over ten years’ experience, we take a data-driven, strategic and global approach to understanding the strengths and weaknesses of your site’s technical set up, content offering and backlink profile. And by working collaboratively with your team, we resolve issues, push forward new SEO developments and grow traffic.

Search Behaviour - Understand What Your Customers Are Searching For

Understanding what your customers are searching for and the intention behind their search, is a fundamental cornerstone of SEO. We will research, identify and analyse all search terms that are of relevance and importance to your businesses’ needs. once we know this, we can better target them.

Content - improve quality and relevance

Our site audits run all the way to your platform’s code, identifying every opportunity to make improvements. Our persona workshops discover how to put your users’ needs at the centre of everything. Our roadmapping exercises cover the entirety of your eCommerce strategy. 

Technical SEO - Increase Crawl Efficiency

How a website is setup is crucial to achieving and maintaining SEO success.

We will audit your website looking for issues that are preventing search engines from crawling, indexing and matching your website’s content against people’s search queries.

Authority - Remove Risk and Build Opportunity

Backlinks are a big factor in whether search engines deem your website to be authoritative and trustworthy. We will audit your existing backlink profile looking for links which lead to penalisation and carrying activities designed specifically to increase website authority further.

Consultancy - Ongoing Support

SEO is not a one-off task, but an ongoing process. We understand that maintaining these processes can often be restricted by time and resource. With years of experience implementing successful SEO strategies, Unified is well positioned to proactively support you implement and maintain.

Platform Migration - Ensure a Smooth Transition

Whether moving from Magento 1 to Magento 2 or to another eCommerce platform, we have extensive experience in ensuring that the transition doesn’t impact SEO performance. We embed SEO within any platform migration project ensuring that SEO requirements and considerations are built in from day one.

SEO Case Study

The Conran Shop
e-commerce SEO for an iconic homeware brand
Want us to help grow your business?

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