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iCandy
The story so far
iCandy, a cherished British family business, is renowned for its award-winning luxury pushchairs. With over 90 years of manufacturing excellence, iCandy blends cutting-edge innovation, exceptional functionality, and fashion-forward design. However, as the brand’s global presence expanded, its Magento 2 website struggled to keep up. iCandy required a modern, flexible, and scalable digital solution to maintain its competitive edge in the parenting market.
The challenge
The limitations of iCandy’s Magento 2 platform were holding back growth. High maintenance costs, limited flexibility, and challenges with scaling internationally were persistent obstacles. Frequent updates and app integrations were cumbersome and expensive, making it difficult to implement quick changes to the site. For a brand committed to quality and innovation, this situation was unsustainable. iCandy needed a future-proof ecommerce platform that could support its ambitious plans for international expansion and continue delivering a premium online experience.
Unified approach
Unified developed a strategic plan to migrate iCandy’s website from Magento to Shopify, focusing on scalability, cost-efficiency, and a complete brand-aligned redesign. The strategy centred on several key elements:
Migration Consultancy: We conducted a detailed analysis of iCandy’s existing platform costs, highlighting significant savings by moving to Shopify.
Collaborative Redesign: Working closely with iCandy, we reimagined the brand’s digital presence, creating updated style guides and executing a full website redesign.
Intuitive CMS Transition: Shopify’s user-friendly interface empowered iCandy’s team to manage content updates and site changes independently.
Optimised Checkout: A streamlined checkout process enhanced the customer journey, introducing payment options such as Shop Pay, Google Pay, PayPal, and Klarna.
Scalable Integrations: Trustpilot and Ometria were seamlessly integrated, while inefficient systems were replaced with more effective Shopify-native solutions.
Redesigning the iCandy site
Unified delivered a bespoke Shopify website tailored to iCandy’s premium brand and growth ambitions. The redesign struck a balance between luxury and usability, incorporating cohesive colours, modern typography, and fresh iconography to give the site a contemporary aesthetic.
Enhanced Navigation & Shoppable Imagery: We overhauled the navigation to simplify the user journey, making it easier for customers to find products. A standout feature is the introduction of shoppable blocks that overlay lifestyle and studio images, allowing users to add items to their basket or explore product detail pages (PDPs) directly.
Mobile-First Product Pages: Product listing pages (PLPs) were redesigned with a mobile-first approach, improving filtering and sorting options. Off-canvas pop-ups were added to keep customers engaged without interrupting their shopping experience.
Visually Engaging Product Detail Pages: PDPs were transformed with an immersive carousel showcasing multiple product images, emphasising visual storytelling. Videography was also integrated to further enhance the customer experience.
Modular Component System: To give iCandy full control over their site, we introduced a modular component system. This allows the team to update and merchandise content effortlessly, maintaining a consistent look and feel across all pages. It also minimises the need for costly developer support.
Streamlined Checkout: We simplified the checkout process using Shopify’s built-in features, reducing friction and boosting conversions.
Simplified Integrations: By stripping back unnecessary integrations and focusing on Shopify apps, we significantly reduced complexity and lowered the total cost of ownership
"Unified were an absolute pleasure to work with. From the seamless transition from Magento to Shopify, their expertise was exceptional. They went above and beyond to share their knowledge and provide outstanding support throughout the process. Unified truly brought our vision to life, and we couldn’t be happier. Their thorough after-care post-launch ensured everything continued to run smoothly, giving us complete confidence in our new platform. A huge thank you to the entire team."
Daniel Doogan - Digital Marketing Manager - iCandy
Conclusion & Results
The migration to Shopify Plus has been transformative for iCandy. The platform’s flexibility and cost-efficiency have unlocked resources for innovation and growth. The comprehensive redesign modernised iCandy’s digital presence, enhancing both aesthetics and functionality.
Key Outcomes:
Significant Cost Savings: Maintenance expenses have decreased, freeing up resources for growth initiatives.
Improved User Experience: Streamlined navigation and visually engaging PDPs create a seamless shopping journey.
Mobile-First Design: Optimised PLPs and carousels ensure a smooth experience across devices.
Empowered Team: The modular system enables iCandy to update content and merchandise the site independently.
Increased Conversions: The optimised checkout process has reduced cart abandonment and improved conversion rates.
With a sleek, user-friendly website and a scalable ecommerce platform, iCandy is now well-positioned to expand internationally and continue delivering quality, innovation, and style to parents around the world.
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