The Conran Shop

Platform: Adobe Commerce (Magento 2)
Industry: Homeware
The Conran Shop Chairs including Vitra and Vitra Eames

A full redesign for an iconic homeware brand

  • Development

  • Digital Marketing

  • Digital & eCommerce Strategy

  • SEO

  • Delivery

  • Digital Design UI/UX

  • Technical Consultation

  • 24x7 Support

  • Ongoing Maintenance

  • Site and Security Monitoring

Tech:

The Story So Far

We have been helping The Conran Shop deliver style and seamless shopping experiences online since 2015. Seven years on, our partnership continues to run like a well oiled machine.

The Challenge

After five years of successfully delivering an ambitious digital roadmap, in 2020 we were tasked with moving The Conran Shop over to Magento 2 and leading a complete site redesign.

Unified Approach

The migration to Magento 2 allowed us to optimise the front-end of their website to improve usability (particularly on mobile) and the end-to-end customer experience. We also improved and streamlined the management of the site, taking product management away from Magento and introducing Akeneo PIM through a roadmap of consultancy, process review, delivery and training.

Aesthetically, we delivered a design that felt like a natural evolution of their current site, consistent but more contemporary.

Since the new site launched, we’ve delivered a number of projects ranging from switching their search provider and making constant SEO improvements to bringing in new third-party integrations like Movable Ink, Wunderkind and Optimise Me ... and more importantly, introducing a much more efficient, modern ERP system (NetSuite) which not only has a huge impact on their internal workflow but also allows The Conran Shop to greatly enhance the customer experience - from order processing, customer service, deliveries and more.

The Conran Shop desktop homepage

“Unified went the extra mile to understand our business from day one and have quite literally changed our online fortunes, delivering +100% growth on our UK website.”

Paul Brookes - Head of Global Marketing & Ecommerce - The Conran Shop

The Conran Shop mobile screen showing french translation on pdp
The Conran Shop mobile screen showing french translation on pdp
Increase in UK Transactions
32%
Increase in Revenue
50%
Average Order Value
14%
Client Quote
“We have big e-commerce plans going forward and I wouldn't trust them with anyone else.”

Paul Brookes - Head of Global Marketing & Ecommerce - The Conran Shop

Looking Ahead

With an EU store and other major projects on the way, it’s an exciting time for The Conran Shop. They may be one of our longest standing clients, but the best is yet to come!

Want us to help grow your business?

Give us a call, jump on a chat or come by our office in London. Our door is always open.

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