At Unified, we’re always looking for ways to deliver smarter, more impactful digital experiences for our clients. That’s why we’re thrilled to officially announce our partnership with Centra - a powerful, fashion-first commerce platform that’s transforming how retail brands scale their DTC and wholesale operations globally. Centra started out in the Nordics and are the ecommerce platform of choice for many top Nordic brands such as Björn Borg, Holzweiler and Viking footwear. They have since entered the UK market, becoming the platform of choice to brands such as Paul Smith, Nobody’s Child and Christopher Ward. They have also recently announced that they have received strategic investment from H&M, which will mean even more amazing things are to come for the platform!
Despite the high demand for many UK fashion, accessory and lifestyle brands to switch to Centra, only a handful of agencies in the UK are able to deliver digital experiences on the Centra platform, so we’re feeling really proud we were selected as a partner! We hope that our proven track record in building seamless digital experiences that not only look great, but perform at scale, had something to do with being selected as a UK partner! We cannot wait for this partnership to open doors to many new and exciting projects with wonderful brands looking to become more commercially creative and grow.
Why Centra? Why now?
We partner with platforms that give our clients an edge - not just in terms of features, but in future-readiness. Here’s why Centra stands out to us:
🧵 Fashion-first by design
Centra isn’t a generic commerce solution retrofitted for fashion and lifestyle brands, it’s built for it. From its powerful Order Management System (OMS) to its integrated Product Information Management (PIM) capabilities, the platform is deeply aligned with the complexities of apparel and lifestyle products. That makes our job of crafting frictionless, high-performing sites that much more seamless.
🔁 Omnichannel, without the overhead
Today’s brands don’t just sell online - they can often scale across DTC, B2B, marketplaces, and more. Centra’s robust omnichannel support gives our clients a single, powerful system to manage all of it, including wholesale. That kind of agility is key to unlocking growth across every touchpoint.
🔧 Built to be built on
Centra’s flexible architecture and fully documented API make it a developer’s dream. It gives our team the freedom to build truly tailored, design conscious and brand-forward experiences without compromise.
💬 Support that moves at our pace
We’ve been seriously impressed with the level of support and collaboration from the Centra team. Their hands-on, responsive approach mirrors our own, and ensures our clients always feel supported - even as we push into new territory.
A Shared vision for exceptional commerce
At Unified, we don’t just build ecommerce sites - we craft experiences that connect, convert, and grow with the brand. With Centra in our toolkit, we’re more equipped than ever to help fashion and lifestyle brands break through the noise and meet their customers with excellence at every stage of the journey.
If your brand is ready to level up its digital commerce game with a platform and an agency that create beautiful, scalable and digital experiences at a fast pace; get in touch!
