Shopify Summer ’25 Editions: What your business needs to know

Christian Armstrong, Lead Shopify Developer, Unified
23rd May 2025

The Shopify Summer '25 Editions update has landed—and it’s a big one. As your dedicated Shopify development agency, we've taken a deep dive into this release so you don’t have to. From AI enhancements to enterprise-level international selling tools, this update is all about helping merchants scale smarter, sell faster, and create even better customer experiences.

Here’s our breakdown of the key highlights, what’s new, and how your business can start leveraging these features today.

New Theme Collection: Horizons

Shopify has introduced Horizons, a collection of 10 brand-new themes built for speed and simplicity. Designed primarily for early-stage merchants and no-code development, these themes bring more than just aesthetic updates - they unlock a range of new CMS capabilities:

• Copy/paste functionality for entire blocks and sections

•  Improved categorisation and section organisation

• AI-generated theme blocks for faster custom builds

One exciting development is the broader rollout of theme blocks, a feature long available but never fully realised in the popular Dawn theme. At Unified, we’ve spent months engineering a modular approach to Shopify theme development - and we’re thrilled to see Shopify's direction align with the systems we've built.

Global Commerce Just Got Easier: Managed Markets + Business Entities

For Shopify Plus merchants, this update is a game changer. You can now manage multiple business entities within a single organisation, reducing the need for separate expansion stores.

When combined with Managed Markets, which allows granular control over international pricing, tax, and shipping rules, Shopify now provides one of the most comprehensive global commerce solutions on the market. Managing compliance, storefront experience, and operations across borders has never been this seamless.

Smarter B2B Experiences

Shopify has reimagined how B2B merchants structure and serve their customers. Now, you can create Markets and Submarkets not just by region, but by customer groups—tailoring storefronts, catalogs, pricing, and themes for each segment.

This means truly personalised B2B commerce at scale, all within one store.

POS Upgrades: More Power, More Branding

Shopify’s latest POS update is packed with improvements aimed at helping your in-store experience match the strength of your online presence:

• Branded lock screens and interface customisation

• Faster navigation and improved menu design

• Inline search and richer product/customer data access

With more branding control and streamlined usability, the POS is now a much stronger tool for omnichannel sellers.

🔍 Other Highlights Worth Exploring

There’s even more under the hood in this summer release. Here are a few standout features we’re particularly excited about:

• AI Assistant Sidekick: More intuitive and helpful than ever

• Flat-rate shipping for split shipments at checkout

• Duties and taxes displayed on product pages for transparency

• Unified discounting across products, shipping, and entire orders

• App development toolkit updates to streamline custom builds

Final Thoughts

Whether you're looking to expand internationally, streamline your operations, or offer a more tailored customer experience, Shopify’s Summer ’25 Editions update delivers the tools to do it - and then some.

At Unified, we’re already thinking about how we can incorporate these new features for our Shopify clients. If you're wondering how your store can benefit from these features - or want to be first to market with new capabilities—we’re here to help.

Let’s talk Shopify strategy.

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