🏆 Bronze winner: Best ecommerce re-platform 2025
House of Hackney are pioneers in their industry across design, sustainability, partnerships and more - from appointing a human nature guardian, becoming B Corp certified, or partnerships with the World Land Trust.
As a forward-thinking brand, they needed a website reflective of their ethos. And equally, as the bar is raised expecations of interior and lifestyle brands online, they needed a digital experience that catered to a global audience of both consumers and tradespeople alike.
The Challenge
House of Hackney’s Magento platform was struggling to keep up with the brand’s global expansion. High maintenance costs, limited flexibility, and a lack of mobile optimisation made it difficult to deliver the premium experience expected by design-conscious customers and trade clients alike.
The brand also required a refreshed look and feel that reflected its bold aesthetic, while building in custom tools such as a sustainability-driven calculator, B2B functionality, and integrations with its PIM and ERP systems.
Unified Approach
Our strategy focused on creating a scalable ecommerce platform that could serve both B2C and B2B customers while maintaining House of Hackney’s luxurious identity.
Seamless migration: Transitioned from Magento to Shopify Plus, setting up dedicated stores for US, UK, and EU markets
Blended storefronts: Combined B2C and B2B functionality using Shopify-native features, avoiding heavy customisation
PIM and ERP integrations: Connected Shopify with Onetime PIM for product management and BrightPearl for ERP, ensuring smooth data flow across regions
Mobile-first optimisation: Prioritised mobile design to mirror the showroom experience digitally and enhance global accessibility
Custom app development: Built bespoke tools, including a wallpaper and fabric calculator, to bring additional value to the customer journey
The Solution
Custom product calculator app
House of Hackney now have a bespoke Shopify app that enables customers to calculate the exact quantity of wallpaper, paint, or fabric they need, reducing waste and supporting their sustainability goals.
Shop the look & visualisers
Interactive “shop the look” features and product visualisers allow customers to explore items in lifestyle settings and preview designs in situ, enriching the buying journey.
Streamlined sample ordering
A new, one-click “add sample” feature replaces a clunky process, making it faster and easier for customers to order swatches and materials.
Enhanced B2B functionality
Commercial buyers benefit from tailored product options such as material fireproofing, transparent lead times, and support for Made-to-Order products - all managed seamlessly within Shopify.
Redesigned experience
A refreshed site design merges House of Hackney’s bold prints and maximallist, luxury aesthetic with intuitive UX, delivering an elevated yet frictionless shopping experience across all devices.
Impact
Their mobile-first design enhances engagement, while custom tools such as calculators, visualisers, and sample ordering elevate the customer journey and set the brand apart in a competitive interiors market.
Backed by robust integrations with PIM and ERP, the website streamlines operations, reduces manual processes, and supports sustainable growth across international markets.
With the launch of its new Shopify Plus website, House of Hackney enjoys a seamless, scalable ecommerce platform tailored to both B2C and B2B audiences that is fully on-brand.
