Site Audits

An SEO audit involves evaluating the optimization of your ecommerce site for search engines, pinpointing errors hindering ranking and opportunities to enhance visibility. Our SEO audits typically encompasses indexing, crawlability, user experience, site architecture, competitor benchmarking, keyword research, on-page SEO, and backlink profile analysis, serving as a comprehensive "health check" for your site. We leverage tools such as Google Search Console for monitoring and troubleshooting Google-related issues and Semrush for a holistic SEO analysis. This ensures we provide a data-driven approach to assess technical health, traffic, and backlink profiles, both for your website and your competitors, so you can see how gain a deeper understanding surrounding your SEO performance.

UX audits involve analysing quantitative data such as bounce rates, conversions, and clicks, alongside qualitative data gathered from observing users or engaging in direct conversations with them. Our UX audits delve beyond surface-level trends to comprehend user journeys, motivations, and pain points for your customers. Our comprehensive approach to user experience means that as part of the audit, we will identify user behavior patterns, conduct user observations and interviews, pinpoint unmet user needs, and uncover bugs or design flaws. By integrating this research, our clients gain deeper empathy for their customers, allowing them to identify significant areas of improvement within their online experiences.

Technical performance audits are essential for ecommerce brands considering migration or digital transformation. Site performance audits involve comprehensive evaluations of technical factors impacting website functionality and performance, including loading speed, Core Web Vital scores, content optimisation, HTML tags, links, and user experience elements crucial for search engine rankings and the customers experience on your website. Through meticulous page-by-page analysis, technical audits assess key performance indicators crucial for enhancing visibility in search engines and improving user experience. From verifying key performance metrics such as load time to assessing site structure and external links, our technical performance audits ensure optimal performance, search engine visibility, and user-friendliness.