Shopify Summer Editions 2024: Top 6 product highlights for merchants

Emma Gleaden, Marketing Manager
26th June 2024

Shopify Editions returns with its Summer 2024 edition. While diving into the full version is always exciting, we understand that busy e-commerce professionals might be pressed for time. To help, we've highlighted six key benefits from the latest product enhancements that Shopify merchants should know about:

1. Gain a Marketing Edge

Drive Risk-Free Growth

Promote campaigns on external channels like Meta and Google to expand reach. This feature ensures you never exceed your maximum customer acquisition cost (CAC), providing a cost-effective way to drive growth without financial risk.

Find More Customers on Top Ad Platforms

Boost your marketing efficiency by getting up to twice as many orders for every dollar spent on retargeting ads through Shopify audiences. This powerful tool is currently available for Plus users and will have early access for other plans in the USA and Canada.

2. Build Standout B2B Experiences

Manual Payment Methods for B2B

Merchants can now offer manual payment methods to their B2B customers at checkout, including bank transfers, checks, and international wires. This flexibility in payment options can enhance the customer experience and streamline the purchasing process. This feature will be globally accessible from June 24 for all plans.

Support for Headless B2B Storefronts + Hydrogen Template

Create unique B2B experiences using your preferred tech stack. This includes enabling B2B checkouts and accessing personalized products and prices through Shopify's APIs and developer tools. This capability is designed to provide merchants with the flexibility to build customized storefronts that cater to their specific needs and is available globally now.

Trade Theme

The Trade theme is tailored for wholesale's repeat and bulk purchasing needs. It’s available to all merchants, but Shopify Plus users benefit from pre-built support for advanced features, making it easier to set up and manage a B2B store.

B2B Trade Theme, Shopify Summer Editions, 2024.

3. Scale Seamlessly with Managed Markets

UPS Shipping

Access more shipping options with competitive rates and duties collected upfront. This feature enhances buyer choices, boosts conversions, and increases merchant savings, making it a valuable tool for merchants looking to optimize their shipping processes. It is available now in the USA.

Duties Inclusive Pricing

Eliminate sticker shock at checkout by incorporating duties and import taxes into the product price. This feature aims to provide a transparent pricing model that improves the customer experience by avoiding unexpected fees upon delivery. Duties inclusive pricing is available now in the USA, with early access for all plans.

4. Tailor Your Commerce Stack with New and Improved APIs

Exchange APIs

Manage the full exchange lifecycle with updates to return APIs. This includes adding exchange items to a return, discounting those items, and applying return shipping and restocking fees. These APIs simplify the exchange workflow for partners and improve merchant sales and tax reporting by eliminating issues associated with custom workarounds.

Discount Functions for POS

Allows developers to customize the backend logic of Shopify to create more flexible and advanced omnichannel discounting options through the use of APIs. This feature, available now, offers enhanced customization for merchants seeking to implement sophisticated discount strategies.

Branding API Updates

Checkout Extensibility now supports advanced styling using the Branding API. It includes two additional color schemes, new positions and content dividers for the header and footer, and support for the queue page, ensuring a cohesive customer experience across all touchpoints.

Storefront Cart API - Prefill Checkout

The Cart API now enables prefilling checkout features using pre-collected buyer inputs such as delivery address, preferred delivery method, and pickup location. This enhancement aims to streamline the checkout process, reducing friction and improving the customer experience.

Customer Account API Metafields

Store and access customer information using the Customer Account API. This allows developers to build experiences that enable logged-in customers to update information about themselves, providing a more personalized and efficient customer experience.

5. Elevate Checkout with New Shop Pay Features

Shop Pay Commerce Component

Integrate Shop Pay with Salesforce Commerce Cloud for seamless deployment and enhanced business functionality. This integration is designed to simplify the deployment process, reduce costs, and enhance overall business operations. Additionally, the new Buy Online, Pickup In Store (BOPIS) functionality for the Shop Pay Component bridges online and offline shopping experiences, offering unparalleled convenience and boosting sales.

6. Unleash the Power of Shopify Magic


Powered by Shopify Magic, Sidekick assists with time-consuming tasks, jumpstarts the creative process, and helps make better business decisions with expert Shopify advice tailored to your business. Early access for this feature is available in the USA and Canada.

Media Editor

AI-enabled image generation allows instant media edits within the Shopify mobile app, Online Store Editor, Email Editor, and anywhere else in the Shopify admin. This tool helps merchants create high-quality visual content quickly and efficiently, available globally now.

Suggested Categories & Attributes

Easily classify your products with AI-suggested categories, attributes, and values, making them more discoverable in your storefront and marketplaces. This feature is designed to enhance product organization and improve searchability, available globally now.


Whether you're an existing Shopify merchant looking to scale, or an ecommerce business looking to migrate to Shopify, Unified can support. Contact us today for more information and no-obligation quotes.

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