Great Shopify SEO requires platform knowledge
We optimise within Shopify's architecture, not against it.
Because we build and maintain Shopify stores as well as optimise them, we know what's actually possible on the platform, and we can do the work ourselves rather than handing you a document and walking away. The result is faster fixes, no gap between SEO and development, and every recommendation is based on what Shopify can actually do.
Shopify Premier Partner
Inside the Shopify ecosystem, not looking in from outside.
Shopify Plus Certified
Certified to build and optimise on the enterprise tier.
Klaviyo Gold Partner
Email and SMS expertise that complements organic growth.
Ecommerce only
Every client we've had sells products online.
Our Shopify SEO Services
Shopify Technical Optimisation
Technical debt can build up on any Shopify store. We audit and fix the platform-level issues - URL structure, duplicate content, crawl budget, canonicals - that quietly hold rankings back.
Theme Speed & Core Web Vitals
Page speed lives or dies at the theme level on Shopify. We identify and fix the Core Web Vitals issues (LCP, CLS, INP) that slow stores down and cost you rankings.
On Page Optimisation
Collection pages, product pages, and content. We optimise the pages that matter most for rankings and conversion: category copy, internal linking, structured content, and faceted navigation all worked through systematically.
Structured Data
Schema markup done properly can significantly improve how your store appears in search results. We implement product schema, breadcrumbs, and FAQ markup via theme or app, and make sure it's done in a way Shopify can actually support.
Shopify App Audit
Every app you install touches your store's code. Render-blocking scripts, injected meta tags, duplicate content - we audit your full app stack and identify what's working against your SEO.
Shopify Migration SEO
Moving to Shopify can be one of the highest-risk moments for your organic traffic. We plan and manage the SEO side of every migration to make sure rankings and revenue are protected throughout.
Why choose Unified for your SEO on Shopify?
01
We're inside the Shopify ecosystem, not looking in from outside. Access to beta features, direct Shopify support, and deep platform knowledge.
02
Our Shopify developers can implement fixes rather than handing you a recommendation document. We build the solution, not just prescribe it.
03
We know what's achievable within Shopify's constraints. We don't recommend solutions that can't be built. Realistic, implementable fixes only.
04
We optimise pages for both rankings and conversion. Organic traffic only has value if it converts, so we look at both together rather than treating them as separate workstreams.
05
We've guided many brands through Shopify migrations without losing rankings. Whether we're handling the build or just the SEO, we know exactly what needs to happen at every stage to protect your organic traffic.
06
Every client we've ever had sells products online. Shopify-specific SEO expertise combined with ecommerce-first thinking.
How we work
Shopify Audit
Priority Fixes
Theme & Speed
Content & Collections
Monitor & Iterate
Shopify Audit
Priority Fixes
Theme & Speed
Content & Collections
Monitor & Iterate
The Shopify SEO ecosystem we work with
Some of the tools we work with every day.
Email & SMS flows, campaigns, segmentation
Email & SMS flows, campaigns, segmentation
Email & SMS flows, campaigns, segmentation
Email & SMS flows, campaigns, segmentation
Email & SMS flows, campaigns, segmentation
Email & SMS flows, campaigns, segmentation
Email & SMS flows, campaigns, segmentation
Email & SMS flows, campaigns, segmentation
FAQs
What are common issues with Shopify SEO?
Shopify is an excellent ecommerce platform, but it comes with structural SEO limitations that need to be managed properly. Common issues include duplicate URLs, limited control over URL structures, automatic pagination handling, and challenges around faceted navigation and filtering. Theme quality and installed apps can also create performance problems that affect crawlability and Core Web Vitals.
The important thing is understanding how to optimise within Shopify's architecture rather than fighting against it. Many SEO agencies recommend fixes that simply aren't possible. We know where the platform's boundaries are, how to work within them, and where custom development or app-level solutions are needed.
Can you fix Shopify's duplicate URL problem?
Yes. Shopify naturally creates multiple paths to the same product through collection URLs, which can create duplication and dilute ranking signals if not handled correctly. Rather than removing duplicates, the goal of good Shopify SEO is to ensure Google consistently understands which URLs should rank and how authority should flow through the site.
How does Shopify's loading speed affect SEO?
Site speed directly impacts both rankings and conversion rate. Slow Shopify stores typically suffer from bloated themes, excessive apps, render-blocking JavaScript, oversized images, and poor third-party script management.
Poor Core Web Vitals can reduce crawl efficiency, hurt mobile usability signals, and impact visibility over time. Every additional second of load time can reduce conversion rate and increase bounce rate. Because our developers work directly alongside SEO, we can implement fixes rather than simply identifying them.
Do you work with Shopify and Shopify Plus?
Yes. We work across both standard Shopify and Shopify Plus stores, from growing ecommerce brands through to enterprise retailers with large catalogues and international storefronts. We also work closely with related ecommerce technologies including Klaviyo, Hyvä, Akeneo, ERP integrations, and custom Shopify app ecosystems.
Can you help with SEO during a Shopify migration?
Yes. Shopify migrations are one of the highest-risk periods for organic visibility if SEO isn't handled correctly from the start.
Most migration traffic loss happens because SEO gets brought in too late. We work alongside developers and project teams from the beginning to reduce volatility and protect organic equity during launch.