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Shopify Development - Built to perform

Shopify development for ambitious UK ecommerce brands. From bespoke themes and private apps to headless builds and complex integrations, we build what off-the-shelf can't.

When your brand needs more than a template

Ecommerce is all we do.

Most Shopify agencies build with themes. We build with code. As a Shopify Premier Partner, our development team has the technical depth to solve the problems that hold growing ecommerce brands back: slow performance, limited customisation, disconnected systems.

Whether you're launching a new Shopify Plus store from scratch, migrating from Magento or WooCommerce, or rebuilding a legacy codebase, we work from the ground up. We're not a generalist agency that happens to offer Shopify. Speed matters for conversions. Architecture matters for scale. Integrations matter for operations. We build with all of it in mind from day one.

Shopify Premier Partner

Top partner tier, with direct Shopify access.

Shopify Plus Certified

Certified to build on the enterprise tier.

Klaviyo Gold Partner

Retention built into the store from day one.

Adobe Commerce Partner

Migration expertise from the platform you're leaving.

Shopify development services

Custom Theme Development

Bespoke Shopify themes built in Liquid from a blank canvas or rebuilt from an existing design system. Pixel-perfect, performant, and built to convert, not just to look good in a browser.

Private App Development

Custom Shopify apps built for your specific business logic. Whether that's a bespoke trade portal, a custom checkout experience, or automation that existing apps simply can't deliver.

Headless Commerce

Decoupled Shopify builds using Hydrogen or Next.js for brands that need maximum frontend flexibility. Full Shopify Storefront API integration with the performance and UX control of a custom frontend.

System Integrations

Connecting Shopify to the rest of your tech stack. ERP, WMS, PIM, loyalty platforms, review tools, fulfilment systems. We build robust, fault-tolerant integrations that keep your operations running.

Platform Migrations

Migrating to Shopify from Magento, WooCommerce, SFCC, or a bespoke platform. We manage the full technical migration: data, redirects, SEO preservation, and a zero-downtime cutover plan.

Performance Optimisation

Core Web Vitals audits, Lighthouse scoring, and systematic performance improvement for existing Shopify stores. We identify and fix the issues that slow your store down and cost you conversions.

What makes our Shopify development different

01

Premier Partner depth

As a Shopify Premier Partner we have direct access to Shopify's engineering and partner teams. That means early access to APIs, faster issue resolution, and builds that work with Shopify's roadmap rather than against it.

02

Ecommerce only

We don't build brochure sites or marketing pages. Every developer on our team has spent their career in ecommerce. They understand the commercial context behind every build decision, from cart logic to checkout flow.

03

Design and dev in-house

Our design and development teams work together under one roof. That means no translation layer between what was designed and what gets built, and a much tighter feedback loop when things need to change.

04

Built for your ops team

We build stores that your merchandising and marketing teams can actually run. Intuitive metafield structures, flexible sections, and sensible content architecture, not a codebase that requires a developer for every product update.

05

Post-launch support

Our client relationships don't end at launch. We offer ongoing development retainers, sprint-based support, and a team that stays accountable for the stores we build long after go-live.

06

Performance built in

Performance isn't an afterthought. We build with Core Web Vitals targets from day one, write clean Liquid, lazy-load assets properly, and deliver stores that score well and load fast.

Shopify builds we're proud of

iCandy - Magento to Shopify Plus
Shopify Plus - Replatform
iCandy - Magento to Shopify Plus

Migrated iCandy's complex product catalogue from Magento 2.4.1 to Shopify Plus, preserving SEO equity across thousands of URLs and rebuilding the storefront from scratch. Now on an ongoing development and design retainer.

Page speed improvement

[X]%

Organic traffic retained

[X]%

Conran Shop - Shopify Plus redesign
House of Hackney logo
Shopify Plus · Build & CRO
Conran Shop - Shopify Plus redesign

Full Shopify Plus rebuild for one of the UK's most iconic homeware brands. Custom theme development, bespoke product filtering, and a content-rich editorial experience built to serve both trade and consumer audiences.

Conversion rate increase

[X]%

Core Web Vitals improvement

[X]%

Our Shopify development process

01

Discovery

Technical audit, requirements mapping, architecture scoping and stakeholder workshops.
02

Architecture

Tech stack decisions, integration planning, data structure and metafield architecture.
03

Build

Agile sprints with weekly demos. Design and dev working in lock-step throughout.
04

QA & UAT

Cross-browser testing, performance benchmarking, and structured client sign-off.
05

Launch & Support

Zero-downtime launch plan, hypercare period, and ongoing development retainer options.

Our Shopify development tech stack

Some of the tools we work with every day.

Email & SMS flows, campaigns, segmentation

Email & SMS flows, campaigns, segmentation

Email & SMS flows, campaigns, segmentation

Email & SMS flows, campaigns, segmentation

Email & SMS flows, campaigns, segmentation

Email & SMS flows, campaigns, segmentation

Email & SMS flows, campaigns, segmentation

Email & SMS flows, campaigns, segmentation

Email & SMS flows, campaigns, segmentation

Email & SMS flows, campaigns, segmentation

Email & SMS flows, campaigns, segmentation

Email & SMS flows, campaigns, segmentation

Email & SMS flows, campaigns, segmentation

Email & SMS flows, campaigns, segmentation

Email & SMS flows, campaigns, segmentation

Email & SMS flows, campaigns, segmentation

FAQs

Do you only work with Shopify Plus, or standard Shopify too?

We specialise in Shopify Plus for established and scaling brands, but we work across all Shopify plans. If you're on standard Shopify and growing towards Plus, we can build with that migration path in mind from day one.

How long does a typical Shopify development project take?

A standard custom theme build typically runs 8-16 weeks from kick-off to launch, depending on complexity. Platform migrations from Magento or WooCommerce are usually 12-20 weeks given the data migration, redirect mapping, and QA involved. We'll give you a detailed timeline during scoping.

Can you work with our existing design team or in-house developers?

Absolutely. We regularly embed alongside in-house teams, whether that means taking designs from your creative agency and building them, pairing with your internal developers on a specific module, or running code reviews. We work in whatever model suits your team structure.

Do you build headless Shopify stores?

Yes. We build headless Shopify stores using Shopify's Hydrogen framework (Remix-based) or Next.js with the Storefront API, depending on your requirements. We're honest about when headless makes sense commercially and when a well-built Liquid theme will serve you better.

What happens after launch?

We offer ongoing development retainers for post-launch support, feature development, and platform maintenance. Several of our longest-standing client relationships started as project builds and transitioned into retainers. We can also provide an SLA-backed support contract if that's what your operations team needs.

Ready to build something better?

Tell us where you are and where you want to get to. Book a discovery call with our team.

Want us to help grow your business? Give us a call or come by our office. Our door is always open.
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