Email marketing should drive 20-40% of your ecommerce revenue
We build and manage email programmes that drive revenue at every stage of the customer lifecycle.
Most ecommerce brands have the basics in place -a welcome series, an abandoned cart flow, a post-purchase sequence - but leave significant revenue on the table beyond that. The real opportunity is in the full customer lifecycle, and that's where most programmes have room to grow.
Unified takes a full lifecycle approach. We use Shopify data, CRM insights and customer behaviour to trigger the right message at the right time. Browse data, purchase history, customer segments and engagement signals all feed into flows designed to increase repeat purchase rate and customer lifetime value.
Klaviyo Gold Partner
Klaviyo's highest partner tier, with priority support.
Shopify Premier Partner
Flows built around real Shopify and CRM data.
Meta Business Partner
Paid social connected to your retention strategy.
Design & copy in-house
Every email written and designed by our team.
Ecommerce Email Marketing
Klaviyo Setup & Migration
Setting up or migrating to Klaviyo, including list migration, Shopify integration and rebuilding your existing email marketing flows and CRM setup from other platforms.
Flow Architecture
Welcome series, abandoned cart, post-purchase, win-back and VIP flows designed around your customer journey and lifecycle stages. Every flow is mapped to behaviour, not batch-sent on a schedule.
Campaign Management
Monthly email marketing campaign planning, copywriting, design and deployment. From promotional sends to editorial content, we create campaigns that drive engagement, retention and revenue.
SMS & Push Messaging
SMS flows and campaigns managed through Klaviyo and connected to your wider email marketing and CRM strategy for full lifecycle coverage across every customer touchpoint.
CRM Segmentation & Customer Data
Using Klaviyo's CDP and CRM capabilities to build behavioural segments based on Shopify purchase data, browse activity and engagement signals.
Reporting & Attribution
Clear revenue attribution, deliverability monitoring and monthly reporting that shows exactly what your email marketing activity contributes to the business.
Why choose Unified for your email marketing?
01
We're Klaviyo's highest partner tier, with direct access to their team and early product features. Your account gets priority support and platform expertise from day one.
02
Our flows are built around real Shopify and CRM data. Purchase history, products viewed, collections browsed and customer engagement all feed into more intelligent automation.
03
Our in-house creative team can handle copy, design and creative strategy. Whether you need us end-to-end or to complement your existing team, we adapt to how you want to work.
04
Email sits within a wider ecommerce growth strategy. We connect CRM, retention marketing, paid social, SEO and CRO so every channel reinforces the others.
05
Every CRM and email strategy we build is designed specifically for ecommerce brands. That focus means we understand the challenges of product-driven retention marketing in a way that generalist agencies don't.
06
Clear revenue attribution, accurate UTM tracking and monthly reporting that shows what your email activity is contributing to your bottom line.
How we build ecommerce email strategies
Audit
Strategy
Build
Launch
Optimise
Audit
Strategy
Build
Launch
Optimise
FAQs
Do you only work with Klaviyo?
Primarily yes. We're a Klaviyo Gold Partner and our expertise is centred around Klaviyo email and CRM functionality. If you're using another platform, we'd usually recommend migrating to Klaviyo to unlock more advanced ecommerce email capabilities.
We already have Klaviyo set up. Can you audit and improve what we have?
Absolutely. We regularly audit existing email accounts and CRM setups to uncover missed opportunities. That often includes rebuilding flows, improving segmentation and creating more strategic campaigns.
How long does it take to see results from email marketing?
That depends on your current setup. Existing Klaviyo accounts can often see improvements within 4-6 weeks through optimisation and CRM refinement. New email setups or migrations usually take 8-12 weeks to fully build, launch and stabilise.
Do you manage campaigns as well as flows?
Yes. We manage both lifecycle email flows and ongoing campaign activity. That includes automated flows running continuously alongside planned promotional and editorial campaigns.
Can you integrate Klaviyo with our ERP or loyalty platform?
Klaviyo integrates with hundreds of ecommerce and CRM platforms through native integrations and middleware tools. We can advise on the best setup and implementation approach based on your existing stack.