We Are A Full-Service Ecommerce SEO Agency
Every client here is an ecommerce brand.
Product pages, category architecture, faceted navigation, canonicals, and crawl budget are challenges that require specialist expertise. Unified only works with brands that sell products online, across platforms from Shopify to Adobe Commerce to custom builds, so this is all we focus on.
We understand the technical and strategic complexity of selling online. Every client we work with, every recommendation we make, is built around the realities of product-driven stores.
Shopify Premier Partner
Platform-level SEO knowledge, not just content.
Adobe Commerce Partner
Deep Magento and Adobe Commerce expertise.
Hyvä Certified
Frontend performance built for Core Web Vitals.
Klaviyo Gold Partner
Retention and SEO working together.
Our Services
Technical SEO
Crawl audits, indexation, structured data, log file analysis, Core Web Vitals and JavaScript rendering issues that hold ecommerce sites back.
Category & Collection Optimisation
Category and collection pages are where most organic traffic lands and where most buying decisions are made. We optimise taxonomy, internal linking, and faceted navigation to make them work harder.
Product Page SEO
Schema markup, unique descriptions, canonical management at scale. Making thousands of product pages individually optimised and indexable.
Content Strategy
Editorial calendar, buying guide content, keyword clustering for ecommerce categories. Content that drives qualified traffic and supports category strategy.
Link Building
Ecommerce-focused digital PR and link acquisition. Editorial coverage, industry press and brand mentions from relevant, authoritative sources to build visibility and improve rankings.
SEO Reporting
Custom dashboards, rank tracking, and organic revenue attribution. We tie everything back to revenue, so you always know what your SEO investment is delivering.
Why Choose Unified as your SEO agency?
01
Every client we work with sells products online. That focus means our strategies, our processes, and our team are built entirely around the challenges of product-driven brands.
02
Deep platform knowledge across Shopify, Adobe Commerce, and custom builds means we understand and can fix SEO at the architecture level as well as the content.
03
Our developers implement technical SEO fixes directly, so we can move faster, work more efficiently, and keep improvements coming consistently.
04
We optimise pages for both rankings and conversion. Organic traffic only has value if it converts, so SEO sits inside a wider CRO and UX strategy rather than operating in isolation.
05
Custom dashboards, rank tracking, and organic revenue attribution. You always know what your SEO investment is delivering and where the opportunities are.
06
We've guided many brands through platform migrations without losing rankings. Whether we're handling the build or just the SEO, we know exactly what needs to happen at every stage to protect your organic traffic.
Our Process
Audit
Strategy
Prioritise & Fix
Content & Links
Report & Iterate
Audit
Strategy
Prioritise & Fix
Content & Links
Report & Iterate
FAQs
What makes ecommerce SEO different from regular SEO?
Ecommerce SEO is far more technically complex than standard brochure or lead generation websites. A generic SEO agency might focus on blogs and service pages. Ecommerce SEO requires deep understanding of category architecture, product discovery, indexation control, and how platforms like Shopify and Adobe Commerce behave at scale.
How long does ecommerce SEO take to show results?
SEO is a long-term growth channel, but most ecommerce brands start seeing early movement within the first 2-3 months. That usually includes technical improvements, crawl efficiency gains, keyword movement, and visibility increases across category and collection pages.
Do you work with both Shopify and Adobe Commerce?
Yes. We work across both Shopify Plus and Adobe Commerce, alongside related ecommerce technologies like Hyvä, Akeneo, Klaviyo, and ERP integrations. Because our SEO, development, and UX teams work together, we implement optimisation strategies for your site's specific platform rather than running from a cookie-cutter playbook.
Can you handle SEO during a platform migration?
Yes. Ecommerce migrations are one of the highest-risk moments for organic traffic and revenue, particularly when moving between platforms like Magento and Shopify. We build migration SEO into the project from the beginning alongside developers and project teams to protect existing visibility and reduce volatility after launch.
How do you measure SEO success?
Rankings and traffic matter, but only when they contribute to growth. A jump in impressions means very little if the traffic doesn't convert or support commercial goals. We provide ongoing reporting on mutually agreed KPIs so you can clearly see how SEO activity is contributing to performance over time.