Ecommerce PPC built around commercial outcomes
We manage the bigger picture, not just the account.
Most PPC agencies focus on the ad account. We look at the full picture; feed quality, bidding strategy, conversion tracking, and how your margins should shape your targets. Getting those foundations right is what determines whether campaigns scale profitably or just spend.
We optimise product feeds, structure campaigns around your actual commercial goals, and make sure your attribution is telling you the truth. That means understanding your products, your margins, and your data as well as we understand the platforms we work on.
Google Partner
Recognised by Google for managing campaigns at scale.
Shopify Premier Partner
Direct Shopify integration for feeds and conversion tracking.
Klaviyo Gold Partner
Klaviyo audience segments strengthen Google Ads targeting.
Meta Business Partner
Paid social that works alongside your search activity.
Our Ecommerce PPC Services
Google Shopping Management
Campaign structure, product group segmentation, bid management and seasonal planning for Shopping ads. We organise accounts around category performance and margin rather than generic groupings.
Performance Max Management
Performance Max setup, asset group strategy, audience signals and ongoing optimisation. We treat PMax as a channel that requires continuous management and ongoing optimisation as signals develop.
Paid Search Campaigns
Branded search, non-branded campaigns, competitor targeting and dynamic search ads designed to capture high-intent demand while protecting your brand visibility.
Product Feed Management
Optimising titles, descriptions, GTINs, MPNs and custom labels to improve feed quality and Shopping performance. Product feed optimisation is the foundation of successful ecommerce PPC.
Remarketing & Audience Strategy
Customer Match, RLSA, dynamic remarketing and audience segmentation built around customer value and lifecycle behaviour rather than generic audience lists.
Reporting & Attribution
ROAS, blended MER, impression share and marginal ROAS reporting tied back to commercial performance. We focus on the numbers that actually reflect commercial performance.
Why choose Unified for your Ecommerce PPC?
01
We optimise the product feed before restructuring campaigns. Feed quality is one of the biggest drivers of Shopping performance, and it's the first thing we look at.
02
Revenue alone doesn't equal profitability. We structure campaigns around margin, product performance and commercial value, not just revenue targets.
03
Direct Shopify integration for feeds, audience syncing and ecommerce conversion tracking. No manual exports or disconnected data sources.
04
We use Klaviyo audience segments within Google Ads to strengthen targeting across VIP customers, repeat purchasers and high-value audiences.
05
Clear reporting across spend, conversions, ROAS and attribution. You always know what's performing, what isn't, and why.
06
We exclusively work with ecommerce brands. Every strategy we build is designed for product-selling businesses and Shopify brands.
Our Process
Audit
Feed Optimisation
Campaign Structure
Launch
Optimise
Audit
Feed Optimisation
Campaign Structure
Launch
Optimise
FAQs
What budget do we need to get started with ecommerce PPC?
Budget depends on your product range, margin and market competitiveness. Most campaigns need enough spend to gather meaningful conversion data before optimisation can scale performance effectively.
Do you manage Google Shopping and Performance Max?
Yes. Google Shopping and Performance Max management are core parts of our PPC service alongside paid search and feed optimisation.
How do you handle product feed management?
We optimise titles, descriptions, categories, GTINs, custom labels and product structure to improve feed quality and Shopping visibility across Google Merchant Centre.
How do you measure success beyond ROAS?
We look beyond ROAS into blended MER, customer acquisition cost, contribution margin, repeat purchase behaviour and long-term profitability.
Do you work with Shopify and other ecommerce platforms?
Yes. Shopify is our strongest platform specialism, but we also support campaigns across Magento, WooCommerce and other ecommerce platforms.