Organic search growth across the UK and key european markets
Meaco has designed dehumidifiers, fans and air purifiers in the UK since 1991 and leads the UK dehumidifier market. To grow organic search further and continue expanding across key European markets, they needed an SEO partner who could lead the full programme across technical, content and international strategy.
The results
The challenge
Meaco had grown quickly, innovating and scaling its product range with a lean internal team. With focus naturally on product and operations, organic search had not kept pace - UK traffic had roughly halved from around two million sessions to nine hundred thousand the previous year. The brand was still being found and impressions were up, but it was losing the click: average position had slipped and click-through fell by nearly a third year on year.
Under the surface the site had built up technical debt: pages blocked from search, canonical and pagination errors, structured-data problems and a mobile experience that loaded far too slowly. Around half the category pages had thin content, and resellers were appearing alongside Meaco for its own brand and product searches. The opportunity was to rebuild the technical foundation and grow visibility at the same time.
Why Meaco chose Unified, and how we approached it
We started by getting a clear picture of where Meaco stood - their rankings, traffic data, competitive position, and how resellers were eating into their own brand visibility. That orientation shaped everything that followed and from there the work fell into three areas:
Strengthening the foundations. A thorough review of the site from a technical SEO perspective - unblocking pages from search, correcting structured data, fixing canonical and pagination errors, and improving mobile performance.
Content mapped to real demand. A content strategy and roadmap built around how people actually search - room-by-room dehumidifier queries, seasonal cooling and air quality, and category pages re-optimised to match that intent.
International growth. We lead the strategy centrally and work with an in-market German specialist to implement localised content and SEO across the German and French sites.
Everything runs against a large set of tracked keywords and one shared dashboard pulling Shopify, GA4 and Klaviyo together. We also set Meaco up early for AI-driven search, with a dedicated approach to how the brand shows up in AI answers.
In their words
''Unified are knowledgeable, experienced and great to work with. Organic traffic is up, our European presence is growing, and we have full visibility of what the work is doing and why''.
Lauren Perry, Marketing Manager, Meaco
What we delivered
Full technical, content and analytics audits, with the high-priority fixes implemented
Search unblocked, structured data corrected and mobile performance improved
Category pages re-optimised and new content mapped to real search demand
340 keywords tracked, with Shopify, GA4 and Klaviyo reporting in one dashboard
German SEO with an in-market specialist, plus an early approach to AI search
An ongoing programme
Organic impressions up 131%, organic clicks up 24%, and organic purchases up 15% year on year. The 2026 content refresh pushed seasonal categories further - clicks to the air conditioner range up 252%.
Meaco's search demand is highly seasonal, so the programme runs on a monthly cycle; technical, content and international SEO is reviewed and adjusted continuously to stay ahead of demand as it shifts through the year.